We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Yvonne Enriquez

Texas Culinary Institute started in March 2022 with a mission to create a culinary experience like no other. When my husband, David Rojas, and I first began working on the idea of opening a culinary school in El Paso, Texas, I was going through a very difficult time. Read more>>

Sydney Chaney-Thomas

Ocean SF began six years ago when the founder Sydney Chaney Thomas As she began crafting warm wool clothing for sailing she found how harmful polyester is to the ocean and how many mostly women factory workers are treated unethically. Read more>>

Heather Jones

In the work that I do, I serve mompreneurs, but more recently I’ve honed my focus in on military spouse mompreneurs. The thing is, I’m a military spouse (retiree now) and a mompreneur. Read more>>

Shannon M

The main objective with becoming a paramedical tattooer was to help people be more comfortable in their skin. I have been in the tattoo world to 15+ years, and in all various points of my career in that time, the consistent theme has been allowing my clients to feel seen, understood and to transmute their body insecurities to a new sense of appreciation for who they are. Read more>>

Angela Bennett

My passion for art has been the motivation to connect with people in the industry and move forward with ways to utilize my art precision, forming an innovative way to bring confidence to all types of people. Read more>>

Christina Chislom-Banner

One day a fellow stylist friend of mine asked me this question. What would you do for free? You would do even if you didn’t get paid? I said I would minister to people! that was at least 20 years ago. Read more>>

Lindsay Kronk

Our mission at Kava Sol is to spread love and foster connection while creating inclusion for all. Our botanical, non-alcoholic bar is not only a place to enjoy tasty alternative drinks, it’s also a community for like-minded people to connect and feel that they have a third place to go and be seen and heard. Read more>>

Stefania Arrivabene Varney

The wish and mission behind S.A.V Gallery is to serve as a catalyst, fostering global recognition and sustainable careers for both emerging and a select few established artists within the dynamic art market. Read more>>

Melody Riggins

Black households have the lowest homeownership rate nationally. My mission is to bridge the gaps. I myself am a first generational homeowner, as homeownership was not taught in my household. Read more>>

Stacia Harvey-Randall

Black Women of Hospitality is a 501 (3)(c) National non profit organization with a mission to assist with advancing women of color in the hotel, airline, restaurant industry. We will provide professional development, career opportunities, mental health resources, community service initiatives. Read more>>

Kathrin Rein

When I was in my early 20s my father passed unexpectedly. He had no life insurance and no succession plan in place to provide for me and my family. That made me realize how important financial planning is. Read more>>

Deuvon “SSV” Desir

My mission is to see everybody eat. I understand realistically I can’t help everyone but while I got breath in my body ima do my best to make a change. Since 2018 I co-founded my business GOOD EATZ ENTERTAINMENT with my brother while in my junior year of high school to help independent artists & creatives have a platform where they can express themselves and their art freely. Read more>>

Madissen Foster

At Twelve Esthetics and Cosmetics our mission is to empower others to embrace their unique beauty and live in their truth with confidence. We are committed to cultivating world class experiences, beauty treatments, and cosmetics. Read more>>

P.B. Lamb

In the pursuit of understanding and unlocking the timeless principles of manifestation, my latest book, “Biblical Wealth and Prosperity: A Christian Guide to Manifesting Money” is not merely a guide; it is a testament to my mission aimed at aligning the practice of attraction and manifestation with the principles deeply rooted in the Bible. Read more>>

Monica Parkin

About seven years ago, my life took a complete turn. After spending most of my days as a somewhat reclusive stay-at-home parent, I decided to dive headfirst into a new career as a mortgage broker. Read more>>

Elizabeth Graham

The tagline of Talismania is “Divine Connection to Self,” a concept that originated from the core of my mission: to celebrate each person’s most aligned version of themselves—a profound and divine experience, in my belief. This alignment is fleeting, Read more>>

Jamie Wilson

My business isn’t as much a business as it is a representation of all the facets of myself, pouring out in different endeavors. But, it wasn’t always this way. I was adopted into a white family when I was about 10 weeks old. Read more>>

Benjiq Ballmer

“If you control the food, you control a nation…” – Henry Kissinger Our mission from day 1 has been, “To decentralize the food system, 1 customer at a time.” Read more>>

Cleere Reaves

Thinking about this question, I am not sure how any business successfully operates without having a clear mission in mind. It is crucial for building any sort of team, reviving passion, assessing priorities, and stewarding your resources well. Read more>>

Annette Czech Kopp

The idea actually was born many, many years ago. As a child, I wrote and produced plays with my neighborhood elementary school friends using garages as theaters and charging 5 cents for admission (popcorn was free). Read more>>

Shweta Bajaj

My mission behind this is for each every stay home to believe in dreaming and to believe that they can do something. Read more>>

Erica Meisner

Growing up, I saw my family affected by mental health and it really didn’t make sense to me. Someone I loved was struggling with anxiety so much that it affected their eating. I saw them wasting away before my eyes due to feeling unable to eat foods due to a physical manifestation of anxiety, called globus (a feeling there is a lump in your throat). Read more>>

Justine “J lin” Palencia

When I first started Keys2Bliss, it began as a simple expression of gratitude. Having recently lost a parent, my clients in the beauty industry became my family and support system, showering me with unconditional love during a challenging Cinderella story battle. In the early stages of my healing journey, I wanted to convey my appreciation to them, and that’s when the Keys2Bliss charm made its first appearance. Read more>>

Sharron Rogers

An elite network of powerful business and professional women committed to changing the trajectory of marginalized women and reproducing more CEO’s. Read more>>

Kate Meier

I started Craftmade Aprons to provide a quality product for my chef sons. It was a simple idea of giving them something better to aid them in their work day. There was an immediate ask from others, who were looking for something better. Read more>>

Bill O’Hanlon

When I was first in college, I got depressed and became seriously suicidal. I had grown up in a big Irish Catholic family and was encouraged to become independent by going far away for college (from the Chicago area to the Phoenix area). Read more>>

Samantha-Jane Gray

Coming from a professional career as ballerina, movement is such a deep part of how I experience this life. What started out as a deep inquisition to refine my artistic tool, my body, turned into a much a deeper journey into self inquisition. Read more>>

Jill Knudson & Mary Christensen

Our mission at Treasure Trove Wedding and Event Rentals is deeply rooted in our personal journey as two friends turned business partners. It all started when we found ourselves knee-deep in planning and hosting weddings for our own children. Read more>>

Holly Gainsboro

Being present for those who are grieving is paramount to all that I do in my work. We are living in a grief illiterate society, and normalizing grief so that the bereaved feel seen and heard – Read more>>

Fabio Silva

We believe that the inherent trust delivered by familial nature itself is crucial and is the most important pillar when it comes to family business success. Family businesses are frequently founded on trust, hard work, and dedication, with founders and, in many cases, subsequent generations often deeply involved in the day-to-day operations. Read more>>