We recently connected with Lori Bousman and have shared our conversation below.
Hi Lori, thanks for joining us today. So, naming is such a challenge. How did you come up with the name of your brand?
Foto Vibe was a concept I came up with in 2016. I wanted to start a Photobooth company that was modern, elevated, unique and more upscale than booths I had experienced over the years as a guest at previous events. I knew with my background experience I could do so. The name needed to be unique, fun and catchy. At this time in my life I was just trying to breathe through a lot of turmoil in my personal and work life. Good Vibes was my mantra and channeling that thought consumed me. So… “Photo” was taken on all the handles and domains. I interpreted it as “Foto” with an “F” for ‘fun’ and added Vibes. This really parlayed well for me to branch out my business as it grew beyond a Photobooth company and into the party decor, curation and balloon industry.
Lori, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Hello! I’m Lori Bousman, obsessed with aesthetically driven events, decor and bringing joy to all ages! Also very hat obsessed. As a female solo-prenuer running a business I’m literally wearing many hats. I love hats (so I don’t have to do my hair!) But like party decor I love accessories!
Helping clients to create a unique and custom atmosphere for their party, event, celebration brings me so much joy and a sense of pride. My line of work helps to make people feel celebrated, special, and only brings joy, excitement and laughter. I have such adrenaline after setting up or seeing guests and clients reactions that it fuels my fire to do bigger, large and more detailed elements.
My experience as a Graphic Designer, Project Manager, Marketing Director and Visual Merchandising Director gave me the experience to understand timelines, coordination, working with multiple vendors, and aligning the stars and sprinkling magic to make a final outcome exceptionally breathtaking.
How about pivoting – can you share the story of a time you’ve had to pivot?
C- O- V- I- D As with everyone during this historical era. What do you do? My Photo Booth business was on fire for the start of the year and then it came to a screeching halt. People cancelled or they were pausing on paying deposits to see what the world was going to do. As the year progressed and into the next few years it was too much of a gamble to assume in person events were going to be popular. I had paid to learn how to make balloon garlands the year prior for a New Years celebration. I had invested in balloon inventory, helium and accessories but it wasn’t catching on as much as I thought. So with the covid protocols I adjusted my marketing so show that we can create balloon decor and drop off at your front door. We created boxes of balloons that will spill out for the kids to have endless hours of fun. We offered balloon garlands installed at your front porch with custom text to celebrate the birthday, anniversary, welcome home new baby, etc and balloon bouquet deliveries.
We also saw an opportunity for outdoor events and partnered with our friends at a local Balboa island Duffy rental company to offer balloon packages to decorate the Duffy boats on the Newport Beach Harbor!
How do you keep in touch with clients and foster brand loyalty?
Our clients are the shining stars to our business. We adore each of our clients and offer 5-star service. We have glowing reviews on all of our review sites on the web. As a way to manage our business and run smoothly we implemented a CRM system when we started in 2016. This has been a way to track event dates, respond to leads, schedule dates, run invoices and quotes and follow up with clients who need a reminder date on booking or payment. By being able to send friendly reminders, follow up after events and check in months in advance for the following year celebrations- our clients know we have them top of mind!
Ultimately our level of communication and execution keep our clients happy and then we’re happy.
Contact Info:
- Website: https://www.fotovibeparty.com
- Instagram: https://www.instagram.com/fotovibeparty/
- Facebook: https://www.facebook.com/FotoVibeParty
Image Credits
Lori Bousman
Suggest a Story: CanvasRebel is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.We recently connected with Lori Bousman and have shared our conversation below.
Hi Lori, thanks for joining us today. So, naming is such a challenge. How did you come up with the name of your brand?
Foto Vibe was a concept I came up with in 2016. I wanted to start a Photobooth company that was modern, elevated, unique and more upscale than booths I had experienced over the years as a guest at previous events. I knew with my background experience I could do so. The name needed to be unique, fun and catchy. At this time in my life I was just trying to breathe through a lot of turmoil in my personal and work life. Good Vibes was my mantra and channeling that thought consumed me. So… “Photo” was taken on all the handles and domains. I interpreted it as “Foto” with an “F” for ‘fun’ and added Vibes. This really parlayed well for me to branch out my business as it grew beyond a Photobooth company and into the party decor, curation and balloon industry.
Lori, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
Hello! I’m Lori Bousman, obsessed with aesthetically driven events, decor and bringing joy to all ages! Also very hat obsessed. As a female solo-prenuer running a business I’m literally wearing many hats. I love hats (so I don’t have to do my hair!) But like party decor I love accessories!
Helping clients to create a unique and custom atmosphere for their party, event, celebration brings me so much joy and a sense of pride. My line of work helps to make people feel celebrated, special, and only brings joy, excitement and laughter. I have such adrenaline after setting up or seeing guests and clients reactions that it fuels my fire to do bigger, large and more detailed elements.
My experience as a Graphic Designer, Project Manager, Marketing Director and Visual Merchandising Director gave me the experience to understand timelines, coordination, working with multiple vendors, and aligning the stars and sprinkling magic to make a final outcome exceptionally breathtaking.
How about pivoting – can you share the story of a time you’ve had to pivot?
C- O- V- I- D As with everyone during this historical era. What do you do? My Photo Booth business was on fire for the start of the year and then it came to a screeching halt. People cancelled or they were pausing on paying deposits to see what the world was going to do. As the year progressed and into the next few years it was too much of a gamble to assume in person events were going to be popular. I had paid to learn how to make balloon garlands the year prior for a New Years celebration. I had invested in balloon inventory, helium and accessories but it wasn’t catching on as much as I thought. So with the covid protocols I adjusted my marketing so show that we can create balloon decor and drop off at your front door. We created boxes of balloons that will spill out for the kids to have endless hours of fun. We offered balloon garlands installed at your front porch with custom text to celebrate the birthday, anniversary, welcome home new baby, etc and balloon bouquet deliveries.
We also saw an opportunity for outdoor events and partnered with our friends at a local Balboa island Duffy rental company to offer balloon packages to decorate the Duffy boats on the Newport Beach Harbor!
How do you keep in touch with clients and foster brand loyalty?
Our clients are the shining stars to our business. We adore each of our clients and offer 5-star service. We have glowing reviews on all of our review sites on the web. As a way to manage our business and run smoothly we implemented a CRM system when we started in 2016. This has been a way to track event dates, respond to leads, schedule dates, run invoices and quotes and follow up with clients who need a reminder date on booking or payment. By being able to send friendly reminders, follow up after events and check in months in advance for the following year celebrations- our clients know we have them top of mind!
Ultimately our level of communication and execution keep our clients happy and then we’re happy.
Contact Info:
- Website: https://www.fotovibeparty.com
- Instagram: https://www.instagram.com/fotovibeparty/
- Facebook: https://www.facebook.com/FotoVibeParty
Image Credits
Lori Bousman