We caught up with the brilliant and insightful Carl Azbell a few weeks ago and have shared our conversation below.

Carl, thanks for taking the time to share your stories with us today So, one thing many business owners consider is donating a percentage of sales or profits to an organization or cause. We’d love to hear your thoughts and the story behind how and why you chose the cause or organization you donate to.

My company, Metroplex Realty, has built and sold thousands of houses across Dallas and Fort Worth. We made a decision this year after seeing so many families effected by COVID to make it an express interest in donating back to the community. Metroplex Realty has dedicated up to $1,000 per sale through its Realtors and Brokers to be given to Charity, specifically the schools of Oak Cliff. We value the growing diversity and believe our efforts will help continue to promote the growth and sustainability here in North Texas.

Carl, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My name is Carl Azbell, Broker & Owner of Metroplex Realty and Real Estate Developer. I currently build and sell high end houses to some of the biggest celebrities, athletes, and business owners in Dallas and North Texas. I’ve also personally overseen and constructed hundreds of houses in and around Dallas and Fort Worth. I started my career as a Real Estate Appraiser at LandSafe Appraisal, then moved into Mortgage Sales at Countrywide Home Loans managing the biggest VIP Portfolios in the company. I became a Real Estate Agent and then Broker. I’ve hired hundreds of Realtors in North Texas because we focus on one on one sales training and Mentorship sharing all of the secrets Brokers don’t tell their agents so that each agent can know how to be successful, get their own leads and which marketing programs the BEST Realtors use that often don’t want to share. Our brand is designed around those who want one on one relationships with their clients instead of mass marketing. This customized approach makes real estate easier and more effective helping our Realtors achieve amazing results.

Let’s talk about resilience next – do you have a story you can share with us?

A personal story, when Metroplex Realty hired its 200th Realtor I was approached by one of the world’s largest luxury franchise brokerages. The Broker offered to hire me in exchange for our Realtors joining their brand. After a year and a half of negotiation we completed the deal. Months into the agreement, the Broker of Record said she couldn’t afford to pay me what we had agreed and subsequently cut my pay by over 90%!!! Outranged, I contemplated every option; however, a lawsuit against such a big company would not get very far so I walked away. To this day, I leave the original agreement on my desk for anyone who wants to see it as a reminder that you have to be VERY careful in this business not to partner with the wrong people.

How did you put together the initial capital you needed to start your business?

One of the things I recommend if you plan on starting your own Brokerage is NOT to be a producing agent because you wont have time to help your agents. Literally every answer in real estate is available on YouTube and every technology package out there can be purchased on your own without the need of sponsorship from any particular brand for a few hundreds dollars a month. To run a successful business I’ve seen everything from “in the cloud” brokerages to brokerages that hand leads to their agents. I can tell you that you can hand hundreds of leads to an agent, but if they lack the sales skills to close them, no number of leads will help that person make any more money whether you were there for them or not. With house prices continually rising the buyers are more sophisticated and looking for Realtors that REALLY know what they are doing. The days of part time agents are almost over as everything is headed to luxury prices so work with a brokerage that will let you shadow them 24/7. The cost to run your business doesnt have to be much, but you’ll need to eventually get to where you have $5,000 to $10,000 a month if you want to see yourself closing 10-12 deals a month.

Contact Info:

• Website: carlazbell.com
• Instagram: thecarlazbell
• Facebook: carlazbell
• Linkedin: carlazbell
• Youtube: carlazbell

Suggest a Story: CanvasRebel is built on recommendations from the community; it’s how we uncover hidden gems, so if you or someone you know deserves recognition please let us know here.