We’re excited to introduce you to the always interesting and insightful Sophy Su. We hope you’ll enjoy our conversation with Sophy below.

Sophy, looking forward to hearing all of your stories today. Risking taking is a huge part of most people’s story but too often society overlooks those risks and only focuses on where you are today. Can you talk to us about a risk you’ve taken – it could be a big risk or a small one – but walk us through the backstory.

I grew up in a middle-income family in the Southern sub-provincial city of Nanjing, China. I was raised by my grandparents and experienced some struggles with my parents, leading to estrangement. I thought it would be best for both parties to part ways and move to Vancouver to continue my studies. I was only 14 when I made the courageous decision to leave behind everything I knew and loved. Now, at the age of 28, when I look back, I realize it was a life-changing risk I took for myself. At 14, I didn’t speak English at all. I had to start everything from the bottom up, but I never gave up. If I hadn’t remained steadfast in my pursuit of improvement, working tirelessly to turn my dreams into reality, I wouldn’t have been able to be a part of Solar101.US campaign and establish my Canadian and US companies.

Sophy, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I started my career in sales during my internship at Endymion Consulting in my sophomore year. Shortly after Graduating, I quickly advanced into leadership role after smashing regional sales records, becoming the top record holder in the entire office. I was then promoted extensively throughout my time with Endymion Consulting, from a part-time intern to a managerial role. Because of my track records, when Endymion Consulting launched Solar101.US, I was appointed to oversee multiple departments, including sales, installation, social media, and news outlets.

About Solar101.US, the project has transformed how solar power is sold and has made solar power easily accessible. It offers the best panels in the industry for homeowners to select from and allow options for customers to add clean energy to their homes while providing an extensive amount of options for doing so. It has created options for homeowners to own solar power systems at an affordable cost while giving them high-quality products that were designed and made to function together harmoniously as one. Using an unique and direct approach to communications, the platform is the US first all virtual solar platform and has grown exponentially since its launch in 2020.

I’m a hands-on leader and I have led the implementation of all of the brand’s marketing strategies across vastly different markets. I was well-versed in closing and training, also served as an inspirational mentor for people across different departments. I have faced and overcome numerous challenges in my career, including negative stereotypes and biases, but I remained resilient and used these obstacles as motivation to succeed. Through my experiences working with large corporations, I learned the importance of efficient and effective communication in achieving success.

I have learned to trust my instincts. The solution-selling approach I’ve mastered along the journey has enabled my company to sell over a megawatt of solar energy per year. I take great pride in the quality of services my company delivers to our clients. It’s my belief that you should treat clients with kindness and patience, but I also refuse to do business with anyone who exhibits discriminatory behavior. A primary focus for the upcoming year of my US company would be extending support to individuals in underprivileged areas by facilitating access to solar education and resources. The goal is to deliver tailored products and services that align with their specific objectives and requirements.

How about pivoting – can you share the story of a time you’ve had to pivot?

‘m a highly goal-driven and results-oriented individual. When I first started my Canadian company, Sophisticated Snake Consulting, I was determined to make it the best, even though I was under immense stress and faced numerous challenges. These challenges ranged from cultural barriers and language differences to financial and logistical obstacles. I was afraid of failure, especially since my company was just a fledgling venture. Consequently, I found myself saying yes to any projects and accepting any clients, regardless of their inappropriate behavior. This was a difficult period for me, and I was incredibly tough on myself. I had to learn how to say no to unreasonable requests and accept that failure is a part of the journey, often serving as the starting point for something significant. I taught myself that in every situation, I either win or learn.

Can you share a story from your journey that illustrates your resilience?

I started as an intern at Endymion Consulting, and during my internship, my university education coordinator made a site visit to Zhou’s office. Although it was Nancy’s job to mentor university juniors in their careers, the coordinator attempted to convince my manager not to keep me employed. She also made several calls to my manager and me separately, and even wrote a follow-up email insulting my capabilities and my ability to speak English.

I was very determined to succeed in this job, even though it was a entry position that required sales skills. I chose not to listen to my education coordinator, even though she kept trying to convince me that even students from the business faculty couldn’t last more than two weeks.

I performed exceptionally well and quickly climbed the ranks from executive assistant to salesperson. The job involved door-to-door sales, which meant I had to travel long distances to meet with potential clients. I didn’t have a car, so I walked for miles every day. It was incredibly challenging, and what I did is the equivalent of going door-to-door through the Hollywood Hills without a car.

I proved my co-op coordinator wrong by outperforming all the other sales reps at the company. The average number of sales made by my office coworkers was four per day, using their cars to get around. On foot, I averaged 12 sales. Through my persistence, I was also able to make sales in regions where all previous sales reps had failed.

I’m proud that I did what I needed to do at the time and never gave up.

Contact Info:

• Website: https://solar101.us
• Linkedin: www.linkedin.com/in/sophy-su-0905738a
• Other: https://ceoweekly.com/top-10-self-made-men-and-women/ I was nominated as top 10 self-made entrepreneur by CEO Weekly in 2022. “Sophy is the Owner of Sophisticated Snake LLC. Sophy’s firm brings simple answers to modern company communications, and focuses on cutting through the needless red-tapes and corporate bureaucracies that plagues companies. A first generation immigrant, Sophy is highly passionate about professional growth and helping others succeed. She has helped numerous companies double their KPI, and is now focused her effort on the clean energy industry, partnering with solar startup Solar101.US. Her take-no-prisoner attitude and direct approach has made Sophisticated Snake LLC one of the fastest growing consulting firms on the West Coast, and Sophy one of the top self-made entrepreneurs of 2022.”