We were lucky to catch up with Tiffany Wright recently and have shared our conversation below.

Alright, Tiffany thanks for taking the time to share your stories and insights with us today. Let’s kick things off with talking about how you serve the underserved, because in our view this is one of the most important things the small business community does for society – by serving those who the giant corporations ignore, small business helps create a more inclusive and just world for all of us.

Tiff’s Tutorials serves all those that enjoy dance and want to learn fun routines. However we don’t just create routines for adult recreational dancers. We also provide routines to those not always considered when it comes to dance tutorials and dance fitness options. Those communities are: 1) people that need seated dance and fitness classes, 2) those that desire low impact dance routines and 3) children that enjoy dancing recreationally/beginners/non=dancers.

One story in particular comes to mind of my very first client. There was a dance video that was going viral of some young men professional dancers. In the comment section of the video, there was a middle aged woman that stated how much she enjoyed watching them and that she does what she can in her chair and tries to mimic them. I reached out to her to share my seated dance choreography. She was so pleased because she struggles to find ways to stay moving while having limited mobility.

Another story is related to the children in my family that, although they have no desire to be a studio or dance competition kid, but when they hear music, they like to move around. But the routines in studios are intimidating. So I made routines for them that they can learn by video and their mothers say it’s nice to keep them occupied and also allows them to have an introduction to choreography and feel accomplished when they meet the goal of learning the routine.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

My name is Tiffany “Ms. Devoted Tiff.” Wright. I reside in Savannah, GA. I earned a B.S. in Biology from the University of North Florida and 14 years later, a B.F.A. degree in Visual and Performing Arts with a concentration in Theatre and a Minor in Dance from THEE Savannah State University. I am a member of Delta Sigma Theta Sorority, Incorporated.

I am a creative and entrepreneur. My primary creative arms are: writing, choreography and creative directing. (Sidenote: I do it all, I just enjoy these 3 the most and put all my energy towards them).

My persona and outlet through which I entertain, inform and express my personal creativity is Msdevotedtiff.

I operate my own production company, MsDevotedTiff Productions through which I write, creative direct & self produce my artistic projects and content.

I am Artistic Director and choreographer of Devoted Dance Company .

I’m an entrepreneur via: 1) Providing creative strategy & brainstorming/ideas to the less creatively inclined at The Wright Creative Factory and 2) the brand I’m here to share about, Tiff’s Tutorials. I offer virtual dance tutorials to all and we also have alternative options for the little ones, the seniors and those of all ages with limited mobility. I am proud of being able to use my gift of choreography to bring dance to them and with that, also provide an avenue for fitness, higher morale, fun and overall health because we all deserve that. I break down the routines step by step so no one has to feel intimidated or overwhelmed. I also offer free samples monthly via e-mail subscription. A bonus service I offer is custom tutorials, the most popular is custom line dances that you get to name.

What do you think is the goal or mission that drives your creative journey?

What drives my creative journey for Tiff’s Tutorials, is my personal connection to the demographics I serve.

As a child, I always had sing-alongs videos and DVDs, but I liked to dance and would have learned to have dance alongs and other ways I could learn choreography outside going to a dance studio.

From being a hospital candy striper volunteer, someone that has volunteered at nursing homes and hearing from seniors in my extended family, seniors LOVE to dance. More than that, many seniors are in danger of bed rot, deterioration in the muscles and increased limited mobility if they just sit or lay in bed all day. So the opportunity to spend time with them, give them something to do and maybe even extend their life/improve their quality of life drives me as well.

Lastly, I am connected to those with limited mobility and that are in need seated choreography because it was once me. I have a back injury that, when it was fully flared up, prevented me from being able to stand for any amount of time, let alone dance. It was hard to find ways to dance or stay active while seated and I found myself having to modify dance fitness routines to routines that only used upper body.

The looks on the kids faces when they learn a routine, the smiles of the elderly that I have made routines for and the excitement of those that need seated routines, discovering Tiff’s Tutorials, drive me to keep creating for them.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

The lesson I had to unlearn is hard work and/or consistency don’t always pay off. Experience has taught me that consistency with the right strategy, while frequently reassessing and pivoting as necessary, pays off. Like most entrepreneurs and creatives, the first venture or creative project doesn’t take off how you thought. You compare it to similar projects that had success or views, you vet it with others around you, you do your due diligence and research to plan an amazing roll out and you feel you’ve checked all the boxes and are on point. You don’t see any reason that it won’t be successful. So you launch/debut/release and then sales/views or little to none. So you keep at it for months or even years just waiting for the moment that you gain momentum. You just stay the course, sometimes even seeing others that started after you, surpass you. Turns out, that you didn’t need to keep doing the same thing and that you were doing it wrong. Maybe you needed to tweak your content while you’re being consistent. Maybe you needed to network more and make sure you’re meeting people in your industry while you’re being consistent. Maybe you needed to switch up your marketing plan while you’re being consistent. My first launch, I had a great idea and was working hard and doing it consistently the WRONG way. Don’t waste years being frivolously consistent.

Contact Info:

• Website: https://www.msdevotedtiff.com/tiffstutorials
• Instagram: https://www.instagram.com/tiffs.tutorials/
• Facebook: https://www.facebook.com/tiffstutorials
• Youtube: https://www.youtube.com/channel/UCcGm47W0CuJ2OElKyQ2v7Dw
• Other: eepurl.com/ieyH9z

Image Credits
Ms Devoted Tiff, Eriden Images