We’re excited to introduce you to the always interesting and insightful Martina Marcet. We hope you’ll enjoy our conversation with Martina below.

Martina, thanks for joining us, excited to have you contributing your stories and insights. How do you feel about asking friends and family to support your business? What’s appropriate, what’s not? Where do you draw the line?

One of my professors once told me, “your fan base starts with your friends and family” and till this day, it is something that I keep in mind whenever I embark on a new project. Stripping away from the economic aspect of my business, I believe, having a good support system of people that are close to you and stand behind your ideas and passions, is key when building something from scratch. Both friends and family are always going to be your number one supporters even before anyone knows about your project. I’ve found myself in situations in which I needed to promote something on social media or get help in the making of a movie and I’ve always been able to count on my group of friends to lend me some of their time, or followers to do so; and that is why I believe they truly are a crucial part in the making of a new business/project.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I began my journey in the art world back when I was in high school and all I wanted was to be the next Hannah Montana. I attended many theatre schools back in Argentina as well as in New York before realising my actual passion was behind the camera. That’s when I decided to attend the New York Film Academy to go after my Bachelors Degree in Fine Arts. Upon graduating I found myself working in music videos for renowned artists in the music industry as well as participating in many award winning short films. Later on, I would go on and work for different production companies all over the U.S as well as in Argentina where I shot commercials for brands such as Johnnie Walker, Subway, Rojo Tango and Cafe de los Angelitos among others.
Today, I find myself travelling back and forth between my home country, Argentina, where I’ve also delved into photography and Miami, working for different clients in any form of content creation. I work as a photographer for many tango shows and clothing brands back in Argentina, and work for various brands in the U.S directing and producing commercials and music videos.
Nowadays I find myself going after projects that can be visually stunning while telling a story, giving meaning to my art which also happens to be my passion.

What do you find most rewarding about being a creative?

One of the most rewarding aspects of my craft is to be able to express emotions and feelings through my art. I often joke that I use my script writing as a way of journaling and then to create a movie or a picture based on that is a form of therapy, letting out my emotions for other people to see in an artistic form, maybe giving it their own meaning. The idea that art is something that every one can interpret in their own way is fascinating to me because we can all be staring at the same picture, but feeling different emotions at the same time and to be able to provide said art and emotions to my audience is probably the most rewarding aspect of being a creative. Not to mention the fact that each and every project allows me to explore new ideas as well as different worlds where everything is valid and there’s no limit to your imagination which gives me a sense of freedom that not many other careers have.

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I think a lot of people that are not in the creative world, struggle to see any career in it as an actual thing. What we do as artists/creatives often gets mistaken by a hobby and not a real job. And while I do consider what I do as my hobby and something that I greatly enjoy doing, it is at the end of the day, my career. That’s why it is so frustrating every time we are asked to do what we do for free or as a “favour” just because they don’t see us performing a work that we have studied and prepared for, and to which we put a lot of energy every day, learning new techniques and exploring new ways of communicating, or as our financial support. I believe this is because of the fact that for us creatives, people just get to see the final product of what we do, but miss the entire pre production and post production process which usually takes five times the time it takes for us to shoot it. So mostly what Ím saying is that usually there is a lot more than meets the eye when it comes to what we do and maybe that is why what us creatives do, might not be seen as a serious job for non creatives.

Contact Info:

• Instagram: @martinamarcet

Image Credits
Pictures by Martina Marcet