We’re excited to introduce you to the always interesting and insightful Jae Nicole. We hope you’ll enjoy our conversation with Jae below.
Alright, Jae thanks for taking the time to share your stories and insights with us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry.
So, here’s the tea: One of the biggest trends I’m seeing right now is the shift towards authentic, story-driven branding. And let me tell you, I am here for it!
I remember when I first launched my business, all polished and professional – but, honey, it was as dry as toast! No flavor, no personality. I was all about playing it safe, following what everyone else was doing. But guess what? It wasn’t working. My brand was getting lost in the sea of sameness.
So, I shook things up. I dug deep into my story – the struggles, the triumphs, the realness. I rebranded my business to reflect the REAL ME – the unique, the quirky, the genuine Jae Nicole. And boom! My audience started connecting, engaging, and yes, buying!
This trend towards authentic branding is a breath of fresh air, but it’s not without its challenges. The concern? It requires vulnerability, and that can be scary. It’s easier to hide behind corporate jargon and stock images, but let’s be real – that’s not gonna cut it anymore.
The opportunity here is immense. When you infuse your brand with your personal story, you’re not just selling a product or service; you’re building a community, a tribe that resonates with your journey. It’s about creating a brand that speaks, feels, and connects.
But let’s get it straight – this isn’t just about storytelling for the sake of it. This is strategic vulnerability. It’s about crafting your narrative to not just share your journey, but to light the way for others on theirs.
My two cents on this trend? It’s a game-changer. It’s what separates those who are heard from those who are listened to. It’s a chance to stand out, to be bold, to be unapologetically you. And let’s be honest, that’s where the magic happens!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
I’m Jae Nicole aka THEE Dopest Brand Coach hailing from the soulful state of Arkansas. I am a corporate learning facilitator by day and a certified life coach, brand strategist and social media consultant by passion.
I started my business because I saw a gap in the marketplace – a big one. Entrepreneurs were out there struggling to find their voice, their vibe, their tribe. And I knew, deep in my soul, that I had the spice to help them find it.
Think of me as your brand’s fairy godmother. I offer a range of services from 1:1 coaching sessions, where I help you unlock your brand’s true potential, to workshops and masterclasses that transform your branding skills from ‘meh’ to ‘whoa.’
I’m all about helping you carve out a brand identity that’s as authentic and vibrant as you are. No more hiding in the shadows, no more playing it safe. I’m here to help you shine, to stand out, and to connect with your audience on a level that’s real and raw.
What sets me apart? It’s simple – it’s me. My approach is a unique blend of boldness, vibrancy, and a touch of humor (because why not?). I bring the fun, the energy, and the expertise to turn your branding journey into a celebration of your true self.
As far as what I’m most proud of? That’s gotta be the community I’ve built. Seeing my clients break out of their shells and embrace their brand’s true essence – there’s nothing more rewarding than that.
For anyone looking to hop on this vibrant journey with me, know this – I’m all about authenticity, empowerment, and a whole lotta fun. If you’re ready to elevate your brand and make a statement that’s unapologetically you, then I’m THEE girl.

We’d love to hear a story of resilience from your journey.
When I first started in business I was all about that ‘hustle harder’ life. You know what I’m talking about – that grind-till-you-drop, sleep-is-for-the-weak mentality. I bought into the belief that non-stop work was the golden ticket to success.
But let me tell you, that path led me straight to Burnoutville. Population: Me. There I was, running on empty, feeling like a hamster on a wheel – moving a lot, but going nowhere fast. I was hustling alright, but my spirit, my health, and my creativity were paying the price.
The wake-up call? My physical and mental health was all over the place. Blood pressure was elevated and grief I hadn’t dealt with was rearing it’s head. That’s when it hit me – this isn’t it, sis. This ain’t the way.
So, I had to unlearn that whole ‘hustle harder’ myth. I learned that rest isn’t just important; it’s essential. That self-care isn’t selfish; it’s necessary. That success isn’t just about working hard; it’s about working smart, with intention and purpose.
Now, I’m all about that balanced life. Yes, I work hard, but I play hard too, and I rest even harder. It’s about harmony, y’all – blending drive with downtime, ambition with relaxation. It’s about filling your cup so you can pour into others and your business without running dry.
So, to anyone out there glorifying the non-stop hustle, let me tell you – there’s a better way. Work hard, but cherish those moments of rest and self-care. They’re not just good for you; they’re good for your business too.

Any stories or insights that might help us understand how you’ve built such a strong reputation?
First things first, authenticity is key. When I relaunched my biz, I came into this industry not just to play the game but to change it. From day one, I’ve been all about being unapologetically me – the bold, the vibrant, the slightly petty but always dope, Coach Jae. I didn’t just bring my skills; I brought my whole self to the table. And let me tell you, that resonates with people.
Next up, consistency. I’m not talking about just showing up – I mean really showing up. Every workshop, every coaching session, every social media post – I made sure they all screamed ‘Coach Jae.’ That meant delivering not just expertise but energy, passion, and a sprinkle of fun in everything I did. Consistency isn’t just about frequency; it’s about maintaining your essence in every interaction.
Then there’s the value factor. I’ve always been about giving more than I take. Whether it’s sharing knowledge, offering guidance, or just lending an ear, I’ve made it my mission to add value to every person I connect with. When you focus on genuinely helping others grow, your reputation naturally skyrockets.
Let’s not forget about relationships. Networking isn’t just about swapping business cards; it’s about building genuine connections. I’ve spent years nurturing relationships within my industry – not for the sake of business but because I genuinely care about people. And guess what? People remember that.
Lastly, results. At the end of the day, your reputation hinges on what you deliver. And I’ve made sure my clients not only reach but exceed their branding goals. When you create success stories, word spreads like wildfire.
So, there you have it – authenticity, consistency, value, relationships, and results. That’s the Coach Jae formula for building a reputation that stands the test of time.

Contact Info:
- Website: www.jnicolesolutions.com
- Instagram: www.instagram.com/iam_jaenicole/
- Facebook: www.facebook.com/iamjaenicole
- Linkedin: www.linkedin.com/company/iamjaenicole/
- Youtube: www.youtube.com/@iamjaenicole

