We recently connected with Matt Hildreth and have shared our conversation below.

Matt, appreciate you joining us today. Let’s start with what makes profitability in your industry a challenge – what would you say is the biggest challenge?

Let me start off by saying this is just my opinion. I could be wrong. But from what I observe and the interactions I’ve had with companies, I believe social media and the “influencer” world has made it more difficult to succeed in my industry. So many people are willing to trade photos for free or for reduced-priced products or trips. I’ve had a few conversations with companies who want to use my images but aren’t willing to pay. This is because they know they have free options from other people. The quality may not be as good, but if you throw an influencer in there with a discount code, they’ll still make sales. Yes, social media has also made it easier for my work to be seen. I’m grateful for a place to share what I shoot and for an opportunity to meet people and make contacts in the photo world. However, because everyone now has a camera in their pocket and a chance at making a trade, many people struggle to see the value of professional photography.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I spent 16 years working a boring desk job. For my sanity, I knew I needed to make a career change. Around this time, I had been posting some artsy cell phone photos on Instagram. It was a fun creative outlet for me. People began to tell me I should consider photography as a job. I laughed them off for a while. I lacked the confidence and didn’t think I could take such a big risk career-wise. But those cubicle walls were closing in. I figured I should listen to these friends who perhaps saw something that I couldn’t yet see myself. The last time I touched a camera was in my high school photography class…the days of film and darkrooms. These new (to me) digital cameras were heavy and had way too many buttons. But after talking to an old friend of mine (who just happened to be a successful wedding photographer) and getting some recommendations, I splurged on a full frame Nikon. I immediately dove into the manual and started shooting everything I could. Soon after, a photographer position opened up where I was already employed. It didn’t take long to amass a portfolio of work I was happy with. The interview went surprisingly well and within 1 year of buying that camera, I was an official staff photographer. It was exciting photographing things that very few people ever have or will in the future. One day I could be taking pictures of the President or Vice President and the next be hanging out of a helicopter with my cameras strapped to me. Then just 4 short years later, I was hit with a sudden layoff. Do I go back to a cubicle or do I take this new passion of mine to the next level? This was now or never for me.

A few weeks after being let go, I had started my business. At first, I thought I’d focus on the industrial photography world. But I couldn’t imagine being happy there for long. After a few small jobs working with brands, I realized commercial work was the most satisfying. This would also allow me to combine shoots with my love for travel. Working with companies that values adventure and the outdoors just seemed like a natural fit. I never want to dread an upcoming job. If I know I’ll be shooting a campaign that gets me outside or allows me to see another part of this world, it’s guaranteed excitement for me.

My shooting style tells a story. There is always more to a photo than just the product. I want the images I create to bring life to the products. People and experiences are the backbone of every good image. If you want to be in that photo yourself, then I succeeded. Whether it’s for a new drink around a campfire, running gear being used on a desert trail, or an improved backpack taking a test run through some mountains, I want you to crave that same excitement I felt while taking the photo.

What’s been the best source of new clients for you?

Just a few months after starting my business, word spread to an old friend of mine. Our lives had gotten busy and gone in different directions, so we hadn’t talked in years. He happens to own a successful marketing agency in the area and is in need of photos and videos for websites and ad campaigns. Working with him has allowed me to meet people I probably wouldn’t have and opened door to other jobs.

For you, what’s the most rewarding aspect of being a creative?

The freedom I find in being a creative is what keeps me going. Setting my schedule, planning my projects, and seeing the end-product of what I create is extremely rewarding. Sure, sometimes I need direction or advice. But for the most part, I’m able to run my own show. I’m happiest when a client trusts my creativity and expertise.

Contact Info:

• Website: www.matt-hildreth.com
• Instagram: @matt_hildreth
• Other: Email: [email protected]

Image Credits
Ray Duker (image of me at campfire)