We were lucky to catch up with Stefan Apostolov recently and have shared our conversation below.

Stefan, looking forward to hearing all of your stories today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

I was raised in a household of Bulgarian doctors, where discussing health and wellness was a part of our daily lives. I grew up listening to my grandfather talk about alternative medicine. Little did I know that those lessons I absorbed sitting at my kitchen table would prove invaluable later in life.

When I first moved to the US, I saw how much sugar and processed food people were consuming, and that even young people were severely sick and overweight. This came as a huge shock. And to be honest, a wake up call. The slow health decline didn’t spare me either…

That’s when I realized something was wrong with my own lifestyle, diet and environment— and the one of millions of Americans whose health was deteriorating.

I began digging into the science behind health and longevity, and the root cause of our sickness, and started publishing bits of health research on a personal blog called Healthy with Stefan. That turned out to be just the beginning of my journey.

The more I researched and published, the more I came to understand how important it was for me on a personal and professional level to help people wake up and see how much their diet and lifestyle affect their health.

Zonia was born from that desire, that need. I created it to be the platform where everyone can find natural solutions for physical and mental wellbeing, which come from licensed health professionals and world renowned doctors.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

We’ve reached a tipping point in the field of medicine – there are enough tools and information that we, as a society, can utilize in order to prevent getting chronically sick anymore. In the future of healing, the patient is the new doctor, but they need to be empowered to take control of their health with the right knowledge and information. With enough tools and knowledge at our disposal, our society can heal from the onslaught of toxicity, inflammation, and premature aging.

That’s where Zonia comes in.

At Zonia, we believe that empowering the individual is the best way to break the chains of chronic diseases and mental health issues. We’ve built an ecosystem, where world-class experts share their life-long experience with regular people, which has never been done before.

Our video-streaming platform features 150+ medical doctors and published authors, who are at the forefront of functional and environmental medicine. Our educational and science-backed videos cover a wide variety of topics, but everything is easily structured and digestible, so the viewer doesn’t get overwhelmed by the information.

Through the content we share, we equip Zonia members with real life stories of recovery, cutting-edge ways to prevent diseases, and powerful docuseries about the biggest challenges of modern medicine.

Our desire to empower people with fact-checked knowledge and simple protocols that everyone can utilize drives us to always do more, reach more people. Our next big goal is to reach 1 billion people. That way, we can truly make an impact.

How do you keep in touch with clients and foster brand loyalty?

We maintain a close connection with Zonia members through weekly emails, well-structured blog posts and our exclusive online community group. I remember a few years ago, I met a 98-year-old named Ivan, who was still skiing in the winter and swimming 5km in the sea every day during summer. Seeing someone so full of life at that age was more than inspiring, and we shared his story with my followers and members of Zonia. The interview we did with Ivan was very well received, and it’s just one example of original content we’re always trying to deliver.

Our platform is constantly being updated with new docuseries, shows and tutorials, which ensures that every member keeps growing spiritually and getting healthier physically. Our viewers can learn all about detox, anti-aging, preventing autoimmune diseases or even practice yoga and calisthenics with professional guidance. It’s like having your 24/7 virtual health coach.

And trust me, there’s nothing more fulfilling than hearing stories of transformation because of Zonia. We love reading and responding to the thousands of messages we get through social media and email, where people share their results and important milestones. Recently, we had a lady saying she lost 40 pounds and got off medications after implementing the action plans from our experts. This is the best proof that we’re doing something right!

We’d love to hear a story of resilience from your journey.

The biggest challenge early on was that we did not have any outside money or investors. Zonia started as a small family project, and was completely funded by me and my family. With a smaller initial budget to work with, we had less room for mistakes. But when those mistakes happened, we treated each setback as a lesson rather than inconvenience. They showed us where we were going wrong but also what we were doing right. By leaning into our strengths, we were able to keep the business afloat even though we were operating on tight resources very early on. Doing that allowed us to be fully cash flow positive from day one.

In the long run, I’m glad it all began this way, as we have evolved to a small team of highly efficient amazing people driven by a mission to make a difference. They all bring their own unique ideas and energy to the table, which definitely pushed the business to the next level.

Because we had to operate at financial leanness in the beginning, we’ve developed a business culture that focuses on maximum efficiency with everything we do. I believe it’s significantly contributed to our success as a company—and will continue to do so for as long as Zonia operates.

Contact Info:

• Website: http://www.zonia.com/
• Instagram: https://www.instagram.com/healthy_with_stefan/
• Facebook: https://www.facebook.com/profile.php?id=100033242655029
• Youtube: https://www.youtube.com/channel/UCzYz8GM9uctn04ro11ciNkg