We recently connected with Mauricio Abad and have shared our conversation below.
Hi Mauricio, thanks for joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?
My life’s mission revolves around creating a lifestyle vastly different from the one I was born into. Growing up in a middle-class household in Peru, our everyday reality never aligned with the luxurious ease that seems synonymous with households in the United States. From my earliest school days, I felt this disparity keenly. I never dreamt of immense wealth or envisioning myself as a successful business magnate; instead, the idea of entrepreneurship resonated within me from childhood.
Moving to the United States at 16 opened up new horizons, but it didn’t diminish my aspirations. High school introduced me to diverse cultures and people, yet my longing for a distinct life persisted. I craved unique experiences and a life outside the boundaries of societal expectations. While friends pursued traditional paths in college, I opted for a different route, diving into self-education through online platforms, primarily learning from YouTube and enrolling in courses that covered economics, technology, businesses, and cryptocurrencies.
Amidst working jobs as a house painter and an electrician, my fascination with cybersecurity burgeoned. This passion led me to immerse myself in studies through an online school called “Station X.” A brief trip to Los Angeles left an indelible mark; it felt liberating, prompting a desire for change. Returning to Naples, FL, I found myself weary of the routine, questioning the significance of my pursuits in contrast to those around me pursuing traditional education.
Despite doubts, everything I’d learned began to coalesce, proving its worth. Recognizing the significance of every small piece of knowledge and experience, I made the life-changing decision to uproot myself and relocate to Los Angeles. Four months of working in jobs I didn’t like followed until an unexpected invitation to an NFT event, an area I’d previously deemed insignificant, brought about a pivotal moment.
Meeting my mentor at that event became a turning point. It sparked an unparalleled inspiration to abandon the security of a stable job and venture into creating my own business of course with some responsibilities as well. Through connections forged there, I encountered individuals whose wisdom and experiences I’d only dreamed of accessing. Despite hailing from another country, not speaking perfect English, limited finances, and the absence of solid plans, I found support and the faith to trust in myself. This journey wasn’t devoid of discomfort or fear, yet it instilled resilience and a constant drive to seek new experiences and start evolving my abilities, that’s how I managed to create a business that is important for any business.
Today, my mission is clear: to leverage my abilities, knowledge, and experiences to help others while relentlessly pursuing my desired life. Reflecting on my roots drives me to inspire others with similar aspirations, showing them that the freedom to craft an unconventional life is within reach. I’m not yet at the destination I envision, but every step I take on this journey shapes both my life and the lives of those I aim to assist. There’s a shared kinship among those hungry for change, and I strive to be a beacon of possibility for them.
“To build connections and create a network, first, you need to build yourself otherwise they won’t open the doors for you”
Mauricio, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Hey there, I’m Mauricio Abad, a 21-year-old entrepreneur, and car enthusiast crafting my narrative since my move from Peru to the United States at 16. Each year has been a pivotal chapter in my life—a canvas where I’ve sketched my quest for knowledge, self-discovery, and a purposeful contribution to society.
Two years back, my entrepreneurial journey began with offering photography and videography services. My aim? To aid small businesses in spotlighting their offerings across social media and websites. But the more immersed I became in this realm, the more I noticed a common struggle among my clients—many grappled with effectively marketing their content, products, or services.
This realization spurred me to expand my services. I transitioned into crafting holistic marketing strategies. My approach involves a deep dive into my clients’ strengths, uncovering their unique traits. From these insights, I curate personalized marketing blueprints that not only accentuate their distinct selling points but also deeply resonate with their intended audience.
Within the realm of video production, collaboration has been key. My partnership with Edison Guzman, a talented video director from Spain, has enriched our offerings. Together, we weave compelling video commercials—visual narratives that leave a lasting impression. Our amalgamated expertise, premium equipment, and creative ingenuity allow us to create visually striking content.
What sets us apart isn’t just competitive pricing. It’s the fusion of quality, expertise, and an unmatched client experience. Our work ethos revolves around approachability and enjoyment, making collaborations productive and fun. This synergy has propelled my business, enabling me not only to serve small and medium-sized enterprises but also to forge alliances with larger businesses, solidifying our standing as a trusted and sought-after entity in this industry.
Expanding my horizons, I’ve delved into the automotive industry, exploring commercials and even venturing into car “sales” just trying to help my friend. It’s a vision among several ideas I’m nurturing—like the creation of a beer brand and plans for multiple other businesses. This journey is evolving, and I’d love for you to follow along. Additionally, I’m here to offer guidance on stepping into unfamiliar territory, potentially inspiring you to take that leap. Let’s embark on this exciting journey together. Everything I do is not for money or recognition, I only do this to have the best experiences I can, knowing that wealth and material possessions naturally accompany those moments. Discovering one’s passion leads to a journey filled with tailored experiences and being disciplined. Along this path, everything naturally aligns, effortlessly falling into place.
How’d you build such a srong reputation within your market?
A significant factor in building my reputation has been my approach to clarity and understanding. I don’t just offer services—I make it a point to deeply engage with my clients, understanding their current business challenges, and sometimes even the deeper underlying issues they face. This genuine interest in their concerns has allowed me to establish profound connections with almost everyone I encounter. Being authentic and genuinely invested in their success has been my cornerstone.
Moreover, clarity has been pivotal. I’ve learned to be upfront about timeframes, pricing, and the actual outcomes of the services I provide. It’s essential to me not to overpromise or offer services outside of my expertise. I’m averse to the practice of claiming proficiency in areas where I’m not adept. Being forthright and responsible in what I offer has earned me trust and credibility in the eyes of my clients, of course, I’m always learning new things and evolving my knowledge.
Efficiency is another vital aspect of my approach. I understand the urgency business owners face in getting things done swiftly and effectively. While challenges are inevitable, I pride myself on promptly resolving them. I believe in swift problem-solving, ensuring that businesses can continue to operate seamlessly.
Overall, my commitment to authentic engagement, transparency, and swift problem-solving has been the bedrock of my approach. It’s not just about delivering services; it’s about fostering trust and delivering genuine value to every client I work with.
Can you tell us about a time you’ve had to pivot?
Pivotal moments in both my life and business have consistently emerged whenever I’ve encountered new individuals. While I don’t attribute these instances to luck, I firmly believe that taking action, regardless of its nature, opens doors to various opportunities. Over time, I’ve realized that I seem to possess an innate knack for connecting with remarkable individuals. Each month, and at times weekly, I found myself crossing paths with genuinely kind-hearted people who have been instrumental in shaping my entrepreneurial journey. Their continuous support and guidance have been invaluable, especially in a society where authenticity often feels elusive amidst the prevalence of pretense.
Amidst the noise of a world that often appears contrived, witnessing individuals pretend to be something they’re not strikes a chord within me. It’s disheartening to see people forsake their authenticity, ultimately deceiving themselves. This realization has been a turning point for me—an ongoing pivot in my journey. As I engage in various events, develop my business, and relish life’s moments, I’ve learned not to worry excessively. Consistently taking small steps each day has taught me that things fall into place when pursued earnestly, and being the best version of oneself forms the crux of growth.
Moreover, these encounters and experiences in the realm of business have provided me with invaluable insights into human behavior. Understanding people’s motivations and actions in different spheres has honed my intuition. This gut instinct helps me discern which doors to knock on and enables me to be discerning in choosing clients and partners. The ability to decipher and connect with individuals on a deeper level has been a transformative asset in navigating professional relationships.
In essence, these encounters have been transformative, not just in a business context but also in my personal growth. They’ve taught me the value of authenticity, the importance of genuine connections, and the profound impact of understanding human behavior—elements that continue to shape my journey as an entrepreneur and as a person.
Contact Info:
- Website: https://www.beknownusa.com/
- Instagram: https://www.instagram.com/mauricioabad1/