Alright – so today we’ve got the honor of introducing you to Lisa Benoit. We think you’ll enjoy our conversation, we’ve shared it below.

Lisa, appreciate you joining us today. We’d love to hear about the early days of establishing your own firm. What can you share?

The Story of Alpha Commercial Group’s Early Days:

Alpha Commercial Group, now a well-recognized entity in the community, was born just two years ago when I decided to leverage my 18 years of experience in the commercial real estate industry to establish a firm that prioritizes excellence.

Main Steps Taken:

The initial steps involved capitalizing on my extensive experience as a seasoned professional in commercial real estate. Recognizing the importance of a diverse skill set, I assembled a small yet dynamic team. Each team member at Alpha Commercial Group is well-versed in multiple areas and real estate asset types, ensuring a comprehensive approach to our services.

Having served in various capacities within the commercial real estate sector, from acquisitions to leasing, we crafted a firm that could navigate the intricacies of this specialized field. Continuous education and staying abreast of the latest trends and market dynamics have been fundamental to our approach.

Key Challenges Faced:

Establishing a new office and practice in the commercial real estate landscape demanded strategic planning and execution. Adapting to the unique challenges of commercial transactions, including negotiations, market analyses, and legalities, required a blend of experience and innovation. Nurturing a small team to excel in multiple areas posed challenges that we addressed through continuous training and a commitment to professional development.

Lessons Learned and Advice for Young Professionals:

Reflecting on our journey, adaptability and continuous education remain crucial. Commercial real estate is dynamic, and staying ahead necessitates a proactive approach. I’ve witnessed firsthand the importance of networking and staying connected with industry peers.

For young professionals considering starting their own firm in commercial real estate, my advice is to foster a culture of versatility within the team. Equip team members with diverse skills to navigate various asset types and market segments. Networking, both within the community and the broader industry, is invaluable. Embrace challenges, invest in professional development, and prioritize effective communication.

Reflections:

Given the chance to revisit the early days, I would emphasize even more the importance of cultivating a strong network within the commercial real estate community. Building relationships and collaborations can significantly enhance visibility and credibility in this specialized sector.

Lisa, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Background and Entry into the Industry: Over 18 years ago, my journey in commercial real estate began, fueled by a passion for navigating the complexities of the market. With a degree in Marketing & Management, I merged academic knowledge with practical experience, becoming a licensed mortgage broker and owner of title companies. My transactions have spanned commercial, residential, land, investments, foreclosures, and short sales.

Products/Services/Creative Works:
Alpha Commercial Group offers a comprehensive suite of services, with a small yet dynamic team well-versed in multiple areas and real estate asset types. From acquisitions to leasing, our team brings a wealth of experience, staying at the forefront of market trends to provide clients with the latest insights.

Problem-Solving Approach:
Our mission is to solve intricate problems associated with commercial real estate transactions. Navigating negotiations, conducting market analyses, and handling legalities, our team is equipped with the skills and knowledge to address the unique challenges posed by this specialized field. We prioritize client satisfaction by offering tailored solutions and ensuring a smooth and efficient process.

What Sets Us Apart:
What sets Alpha Commercial Group apart is our commitment to excellence and adaptability. With a focus on continuous education and a diverse skill set within our team, we navigate various asset types and market segments. Our dedication to fostering a culture of versatility ensures that we not only meet but exceed the expectations of our clients.

Proudest Achievements:
I take immense pride in the recognition Alpha Commercial Group has received, including being named one of Houston’s Top 40 Agents Under 40 and achieving accolades as a Top Business Owner in the US, a Top Business Woman in the Houston area, a Top Producer, and a Top Team Leader. Additionally, I have served on the Board for the Commercial Real Estate Association in Montgomery and will be the incoming VP for the Association in 2024. These accolades reflect not only personal achievements but also the success of the collaborative and dedicated team at Alpha Commercial Group.

Key Messages for Potential Clients/Followers/Fans:
For potential clients and followers, I want them to know that at Alpha Commercial Group, we are dedicated to providing top-notch service. Our commitment to communication, adaptability, and staying ahead of industry trends ensures that our clients receive the best possible outcomes. We invite clients to experience the difference of working with a team that is not only experienced but passionate about delivering excellence.

What’s been the best source of new clients for you?

The primary and most impactful source of new clients for Alpha Commercial Group has been referrals. These referrals predominantly come from residential agents within my own brokerage and other companies. The collaborative network within the real estate community has proven to be a powerful avenue for connecting with clients seeking commercial real estate services.

Additionally, we’ve cultivated a significant client base through referrals from small business owners. Understanding the unique needs of businesses, especially those in a growth phase or considering relocation, has allowed us to tailor our services to meet their specific requirements.

Furthermore, referrals from business partners play a crucial role in our client acquisition strategy. Establishing strong partnerships within the business community has opened avenues for mutual collaboration, fostering a network of clients seeking our expertise in commercial real estate.

In essence, our clientele often comprises individuals and businesses looking to grow, relocate, or make strategic moves. The trust placed in us by residential agents, small business owners, and our valued business partners has been instrumental in expanding our client base and establishing Alpha Commercial Group as a go-to resource in the commercial real estate landscape.

What do you think helped you build your reputation within your market?

The foundation of my reputation within the market has been built on principles of clear communication and providing straightforward, truthful, and honest answers. In the complex and often nuanced world of commercial real estate, I believe that transparency is key to establishing trust with clients, colleagues, and partners.

1. Communication Excellence: Regular and effective communication has been at the forefront of my approach. Whether it’s with clients, team members, or industry peers, maintaining an open line of communication ensures that everyone is informed and aligned throughout the real estate process.

2. Truthful and Honest Approach: I firmly believe in the power of honesty. Offering truthful assessments and transparent information to clients has not only built trust but has also contributed to long-term relationships. Clients appreciate a straightforward approach, and I believe it forms the basis of successful transactions and collaborations.

3. Client-Centric Focus: Putting the client’s needs first has been a guiding principle. By genuinely understanding their goals, challenges, and expectations, I can tailor solutions that not only meet but exceed their expectations. This client-centric approach has led to positive word-of-mouth referrals and recommendations.

4. Consistency in Integrity: Consistency in maintaining high ethical standards and integrity is non-negotiable. Upholding these principles in every interaction, transaction, and negotiation has helped build a reputation that is not only reliable but also respected within the market.

In summary, my commitment to clear communication, providing truthful and honest answers, and placing the client at the center of every decision has been instrumental in building and sustaining a positive reputation within the commercial real estate market.

Contact Info:

• Website: www.acgcre.com
• Instagram: https://www.instagram.com/alphacommercialgroup/
• Facebook: https://www.facebook.com/alphacommercialgroup