Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Melania Velasquez

I manage my own social media and I also manage other companies’ social media accounts. I do it because I have a professional background in digital marketing and I’ve been growing and growing. Read more>>

Geoff Russell

I have managed our social media accounts personally so far. We have looked into various marketing firms and have found that for our small family run business, they are typically out of our price range. Though they bring valuable insights, teams of people that specialize in various marketing aspects and innovative ways to monitor the online health of the business, we’re making a go of it on our own for the time being. Read more>>

Erin Donahue Tice

Currently I manage my own social media accounts (Instagram and Tik Tok). I have used a (very) part-time intern over the past six months or so to help me with some Canva images, but I am also pretty well-versed in Canva, so sometimes I do that part myself as well. I have handled my own social media since day 1 (2018), and I find that it has served me well. At this point in my career, I need to spend about 2-3 hours a day on it, creating and uploading content, interacting with my followers, and commenting on others’ accounts. Read more>>

Meridith Braun

Social media is a very personalized marketing channel for your brand compared to other marketing methods such as advertising and PR. Social media is earned attention and can easily become stale because of its constant hunger for new, fresh content to keep catching eyeballs and the attention of a quick-scroll society. Read more>>

Maile Anderson

Social media can seem very intimidating to those who aren’t familiar with it. As a millennial, I have grown up witnessing the evolution of social media and how it can make or break businesses. I manage my entire social media and absolutely love it for many reasons. First, I am able to develop a genuine connection with my customers. Read more>>

Karina Heyward

I manage all my social medias. It helps me stay in control on what I want to put out. I also love editing my own videos and photos. It’s like another creative outlet. Read more>>

Sydney Bass

Business owners worry so much over social media – “Am I posting enough? Will this reel go viral? Do I really have to dance?” Often we left social media dictate our business vs. allowing US -the ones with creative vision and amazing services – to run the business. Read more>>

Katelyn Klepack

As a full time content creator, social media is my entire business. I am a one woman show, so all of the strategy, brainstorming, content creation, editing, posting, sharing across platforms and engagement is all me. Consistency and authenticity are the 2 main contributing factors to building a following. Being yourself, and relatable as well as posting daily are incredibly important. Read more>>

Rustic Wanderer

Since the day I decided to share my travel chronicles actively on social media, I’ve always managed all of my social channels myself. Though I must say, equally growing multiple channels simultaneously can get taxing given how the algorithmic landscape of various platforms changes ever so rapidly. So, I now selected one purpose/content type for each social platform and then build a community around it. This way, my community knows what to expect, I know what they expect, and it helps me stay connected with the viewers. Read more>>