We recently connected with Eli Jackson and have shared our conversation below.

Alright, Eli thanks for taking the time to share your stories and insights with us today. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?

My mission didn’t begin as a business strategy but as a personal journey. I faced my own battles with stress and anxiety. One day, given a simple yet profound revaluation, I wasn’t the only one overwhelmed with modern society’s day-to-day hustle and bustle. I’ve learned that we all yearn for moments of peace and serenity but only feel we have time to fit it into our busy schedules if we’re on vacation.

Stress and anxiety have become pervasive, affecting the mental well-being of countless individuals. I wanted to create a product that not only illuminated spaces but also provided a holistic solution to soothe the soul and alleviate the burdens of everyday life.

My candles are more than just a self-care ritual; they’re a multi-sensory experience designed to simultaneously engage with three out of your five senses.

The crackling wooden wick mimics the comforting sound of a crackling fire, transporting you to a tranquil fireside setting. This auditory element taps into the primal relaxation response, creating an atmosphere of warmth and security.

We infuse our candles with thoughtfully curated aromatherapeutic scents to enhance the sensory journey. Each fragrance is meticulously chosen for its proven ability to promote relaxation and reduce stress. Whether it’s the calming notes of lavender or the grounding aroma of cedarwood, our candles are crafted to evoke specific emotional responses, turning any space into a sanctuary for the mind.

In addition to the candles’ flickering flame, I incorporated a mesmerizing shimmer that plays a crucial, yet overlooked, role in stress and anxiety. Capturing your attention and alerting your mind to calm down. Your body soon follows, drifting into a relaxed state until you’ve physically and mentally unwind.

This mission is deeply personal to me. As someone who has faced the challenges of anxiety firsthand, I understand the power of intentional relaxation. That’s why making these candles isn’t just a business for me; it’s a mission to share the therapeutic benefits I’ve discovered on my journeys, from overcoming day-to-day work fears to creating a meaningful and peaceful life. Sharing my craft is one way for me to contribute to the well-being of my community because everyone deserves moments of respite, even if it’s for a second.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

I feel what sets our candles apart is the fusion of ancient wisdom and modern innovation. We’ve taken inspiration from time-tested practices like aromatherapy and combined them with cutting-edge elements such as the crackling wooden wicks and glittery shimmer. Harmonious blended to create a unique product that speaks to both traditional and contemporary sensibilities.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

I was told I would have to quit my job in order for my business to take off, but I feel like my situation has done the exact opposite. It has forced me to value my time and learn time management well. It has given me the courage to lead corporate meetings, host events, and start public speaking. Mind you, I’m not the best speaker. I just realized I was mispronouncing the word ambulance.

I say all that to say everyone’s story is unique and different, so write your own and don’t allow others to write your story for you.

Second, lesson I had to unlearn. Your social media account equals $ FALSE! In the end, I learned that wholesalers and corporate businesses are not interested in following your brand. I spent hours that ultimately turned into months working on this, which hindered my business from growing. If you produce an amazing and memorable product, they will continue to buy from you and recommend you to others. Word of mouth has more power than you could ever imagine.

Contact Info:

• Website: Imjusme101.com
• Instagram: Imjusme101
• Facebook: Imjusme101

Image Credits
Payton Keim Sophia Wea @sophiawea