We recently connected with Madilynn Beck and have shared our conversation below.

Madilynn, appreciate you joining us today. Can you open up about a risk you’ve taken – what it was like taking that risk, why you took the risk and how it turned out?

Health and wellness aren’t “new” but in 2019 it felt that way. The start of the pandemic catapulted the world into a mainstream acceptance of wellness methods that it didn’t have prior. Massages in your backyard, yoga en masse at a park and virtual therapy, all became norms for the years that followed.

I was a psychotherapist in the course of 1 week’s notice, made to convert my entire caseload from in-person to virtual. I lost 30% of client base because they didn’t have access to immediate internet/technology or because the issues we were working through stemmed from within the 4 walls they were quarantined to. It was a time of great transition and the wellness community were feeling the great privilege of being service, become a burden.

Once honing in on my expertise and growing my business organically, I felt myself feeling a stronger pull to support fellow practitioners, than my clients and I knew I had a decision to make. After talking myself in circles, exhaustive conversations with my partner and attempting to logic my way out of the decision, I left the collective, closed my practice and took what was a small private community of mental health practitioners and welcomed experts of all holistic methods.

What started as 10 folks in a private chat, grew to 50 on a no-code site to 500 waiting for a comprehensive solution.

Financial insecurity is something that’s built into specific communities by way of systemic methods of oppression and perpetuated by the scarcity of the few who’ve gained a little. Shuttering a lucrative business desired nationwide, to start an unknown business known by a handful, at the tail end of a global crisis is one of the wildest things I’ve done to-date, in my life.

I don’t regret it with one breath.

Madilynn, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’ve spent most of my life tri-coastal, (New York, Chicago and Los Angeles). I most recently added Atlanta to my journey inorder to shift the wellness trajectory for the historical “health desert” known as the Southeast.

My startup, The Better Spot, is a platform that helps users connect with certified wellness pros, expand their care network securely and access in-person care on-demand.

I have run the gamut of geographies and careers, but my intersections of lived experience have gifted me a kaleidoscope perspective that’s unique and invaluable.

Can you open up about how you managed the initial funding?

I’ve bootstrapped my company in so many ways; first as a clinician, then through pitch competitions and most recently as a host for virtual events.

Can you tell us about what’s worked well for you in terms of growing your clientele?

The most effective strategy for growing our company has been intentional connection and never losing sight that our “customers” are humans first. The startup theatre of it all attempts to dehumanize the process of growth, almost gamifying it. From the encouragement of over-templatizing to outsourcing discovery calls, the “build more faster” approach to business eliminates the core of success; the connection.

When you’ve been able to identify who it is you serve, you can ask them precisely what they want to solve their problem and then you build it.

Contact Info:

• Website: https://thebetterspot.com
• Instagram: https://instagram.com/thebetterspot
• Facebook: https://facebook.com/thebetterspot
• Linkedin: https://linkedin.com/company/thebetterspot
• Twitter: https://twitter.com/thebetterspot

Image Credits
Madilynn Beck