The pandemic may have broken many things, but it did not break the resolve of our people. We have been blown away by the countless stories of small business owners, artists, creatives and folks in every profession. The resilience and the ability to pivot to survive has been beyond inspiring and below we’ve shared stories of how folks have adapted their business models and ways of operating.

Brenda Jennings

During covid was a sure wake up call to be considered non-essential to the world when you felt as though you were needed caused me to reevaluate how I did and what services I’d have to offer in order to survive what was to happen next. First of all, I was completely shut down and without income or a way to service my clients nor get them products because I had totally based my business on what I could do at the salon, and we couldn’t be outside. Read more>>

Kristell Hurtado

Before the pandemic, I had my sights set on a career in a consumer industry. As a Brand Manager for a French Baked Goods Company, life was comfortable but unfulfilling. Read more>>

Jodie Bass

I was already operating very independently, but COVID took isolation to a new level. I am a small business owner three times over, for the time being it is just me and a few various contractors and fabricators. So operating in a bubble is something I have had to grapple with since I set out in 2015 to begin doing work for myself, and established Soul Proprietorship. Read more>>