We caught up with the brilliant and insightful Riana Richardson a few weeks ago and have shared our conversation below.

Riana, thanks for taking the time to share your stories with us today Do you manage your own social media?

I manage my own social media. I would like to get to the point where I could get someone to do it.. I have to do it on my own because my business hasn’t increased enough to hire someone else to manage it. So far it’s been challenging because I have to do services free or low cost between clients to have pictures to post. If you’re going to go into the tooth gem business have friends that are interested or be willing to do free or low cost services to get your services seen and, social media marketing is really important. Posting and having a brand is important.

Riana, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Riana and I am Luxe Luminescence LLC. I am a Tooth Gem Technician. I started doing tooth gems after working as a stylist assistant. I started getting gems because I like everything to bling. The technician that worked in the shop I was in asked was I interested in learning since I liked them so much. She offered classes so I attended and I started asap. In my city no one did the gems and I live in a college town. I’m from Tampa and there’s only a few people in the area that offer the service so I felt it was good to offer the service as mobile. I have a variety or shapes and colors so it’s easy to be creative. I wear them myself and people always ask about them. It’s hard to promote my business so I to post as much as possible. Lots of people are big on Aesthetics so this is just another way to enhance yourself.

Can you open up about how you funded your business?

I funded my business with taxes and my extra spending money. I always try to buy supplies whenever possible. Classes to learn the how to provide tooth gems are easy to find. There are virtual classes or in person. Some provide everything you to start. Most provide a product list and where to get the supplies.

We’d love to hear the story of how you built up your social media audience?

It has been hard to build on social media. I manage my own page so I try to research what works to get organic growth without paid promotion. It helps to have a post schedule and try to create as much content as possible so when you post you have material.

Contact Info:

• Instagram: @luxe.luminescence.llc
• Email: [email protected]