We were lucky to catch up with Frank Whibley recently and have shared our conversation below.

Hi Frank, thanks for joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

By default agents in the state of Florida are “transaction” agents. These agents do not work in a fiduciary capacity for a buyer or seller. I’m a single agent. As your single agent, I’m like the superhero of fiduciary duty—your interests are my mission, and your secrets are safe in my vault of confidentiality. I pledge to disclose every tidbit of information that could impact your decisions—think of me as the bearer of real estate truths. I’ll follow your commands like a well-trained golden retriever, as long as they’re on the right side of the law. With the precision of a Swiss watch, I’ll manage the financials and champion your cause in negotiations, ensuring you get the deal you deserve. And when it comes to being there for you, I’m faster than a group text about a free lunch in the break room. Get ready for a real estate experience that’s as smooth as my dance moves at the last company party—questionable, but undeniably dedicated!

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

Before diving into the bustling world of general real estate with Round Table Realty over a decade ago, I cut my teeth as a new home construction counselor. It was there where I first learned to navigate the intricate dance of turning blueprints into dream homes, guiding buyers through the maze of choices and challenges that constructing a new home entails.

This was a natural pivot from a fulfilling career with Piedmont and USAirways in the service industry, where I mastered the art of putting people first—a skill that seamlessly transitioned into my real estate philosophy. At Round Table Realty, “people before property” isn’t just a catchy slogan; it’s the cornerstone of our practice. It means that my client’s interests are the stars of the show, and everything else takes a supporting role.

Since the beginning of my real estate journey, Round Table Realty has been my professional home. Here, I’ve not only embraced single agency, but also the innovative pulse of social media and technology. These modern tools are not just gadgets and platforms, but instrumental allies in marketing homes, connecting with clients, and closing sales in this digital age. My commitment is to provide a client experience that is as personal and authentic as a handshake, with the efficiency and reach that only today’s tech can provide.

What’s worked well for you in terms of a source for new clients?

My ability to garner referrals stems from delivering an exceptional experience to every client. By aligning closely with their goals, maintaining open, proactive communication, and establishing trust, I ensure that my clients are not just satisfied but delighted. This satisfaction turns into referrals as clients naturally recommend my services to others. After all, a good word from a trusted friend is far more powerful than any advertisement. Even after the transaction, I stay in touch, which keeps our relationship strong and my name at the top of their list when friends or family need a real estate professional. My clients don’t just return—they become advocates, and their referrals are the driving force behind my business.

How did you build your audience on social media?

Crafting my social media empire was a bit like a comedy of errors — imagine putting together a social media strategy with all the precision of flipping pancakes. First, I scoped out the lay of the digital land to see who’d be populating my online ‘hood—homebuyers with a penchant for porches and sellers with closets to declutter. Then, I splashed my profiles with a rainbow of branding, making them stand out like flamingos at a penguin party. The content? A smorgasbord of shiny listings, sage advice wrapped in humor, and the occasional cat video for good measure — because, why not? Engagement was less like shaking hands and more like high-fiving — a constant back-and-forth that turned followers into friends. Collaborations were the block parties of the web, creating buzz and bringing in the social media equivalent of the friendly new neighbors. And when a tactic didn’t stick? Well, I pivoted with the grace of a cat landing on a Roomba. The moral of the story? Be real, be consistent, and always be ready to throw in a plot twist. That’s how I turned my corner of the internet into the place to be — virtual cookies included.

Contact Info:

• Website: https://frankwhibley.com/
• Instagram: https://www.instagram.com/franksellshomestoo/
• Facebook: https://www.facebook.com/peoplebeforeproperty