We caught up with the brilliant and insightful Macey Belter a few weeks ago and have shared our conversation below.

Macey, appreciate you joining us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

AnnDavis Media’s story is a vibrant blend of freelancing, consulting, and a vision deeply grounded in a passion for marketing and technology. What started as a simple idea—freelancing for one client at a time—expanded into a grander vision: establishing a comprehensive agency at the intersection of marketing and technology.

Fueled by curiosity, I immersed myself in this newfound passion during the nascent stages, honing skills and gaining insights into evolving business needs. The initial focus on freelancing and consulting naturally evolved into a more structured approach as demand grew.

The pivotal first year marked substantial growth, propelling AnnDavis Media beyond freelancing constraints to a formal establishment. Navigating challenges of agency ownership demanded adaptability and foresight in anticipating client needs.

Reflecting on this transformative journey, it’s a narrative of seamless evolution from freelancing and consulting to agency ownership. As a business owner, walking the client’s path unveiled the foggy mirrors in the marketing realm. This realization, coupled with my role as a co-founder of Specially Gifted Foundation, became a catalyst for my mission—to bring trust and transparency to clients, departing from industry promises.

My dual expertise in marketing and technology positions AnnDavis Media uniquely. It’s about more than crafting creative campaigns; it’s integrating the latest tech into every strategy. This fusion provides clients with innovative marketing and a transparent, data-driven approach.

With a commitment to overdelivering, AnnDavis Media stands as a testament to earning trust through clarity and results. We navigate the complex landscape with a clear vision—to be a partner clients can rely on for authenticity, transparency, and exceptional outcomes. Today, our agency unites the brightest creatives and marketers, executing projects to the highest standards with a steadfast partnership approach. This fusion of passion, expertise, and collaboration, including our involvement with Specially Gifted Foundation, defines the purposeful venture AnnDavis Media has become.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

As the CEO of AnnDavis Media, I’m thrilled to share what makes us stand out in the industry. At our agency, we don’t just provide services; we forge true partnerships. The name AnnDavis pays homage to my great-grandmothers, exemplifying their values of continuous growth, innovation, and unwavering integrity that deeply inspire our approach.

When you choose AnnDavis Media, you’re not merely opting for a service; you’re committing to honoring your business’s past while propelling it into a future brimming with promise. We seamlessly blend timeless values with cutting-edge digital solutions, making continuous growth not just a goal but a fundamental part of our DNA. Our commitment to innovation drives us to push boundaries, delivering solutions that go beyond the ordinary.

Integrity and transparency aren’t just buzzwords for us—they are the guiding principles that define our approach to every project. Our journey in the business world wasn’t without challenges. Navigating the ever-evolving landscape of marketing and technology demanded resilience, dedication, and a true commitment to our values of growth, innovation, and integrity.

The lessons learned along the way have shaped us into more than just an agency; we’ve become strategic partners for businesses aiming to thrive in the digital age. What I’m most proud of is our ability to overcome challenges and emerge stronger, consistently growing and innovating.

AnnDavis Media isn’t just a brand; it’s a narrative of continuous growth, innovation, and unwavering integrity. We have a special affinity for impact-driven brands—those who are committed to making a positive difference in the world. When you partner with us, you’re not just getting a service; you’re joining a commitment to creating a positive impact and leaving a lasting legacy.

In essence, AnnDavis Media embodies the values we hold dear: continuous growth, innovation, and unwavering integrity. We invite businesses to be part of this extraordinary journey, where their heritage is honored while propelling toward unprecedented heights of success. Save time, generate more leads, and grow your revenue with our comprehensive approach to messaging, marketing planning, and creative and growth-driven strategy.

Alright – let’s talk about marketing or sales – do you have any fun stories about a risk you’ve taken or something else exciting on the sales and marketing side?

One of my most gratifying marketing success stories revolves around XSITE Capital Investment, a real estate syndication company that dared to be different. In an industry saturated with predictable video ads featuring suited professionals delivering the same financial pitch, XSITE’s founders, including the CEO—an orthopedic surgeon—offered a distinctive perspective as healthcare professionals.

Recognizing their ideal customers were also healthcare professionals, I devised a strategy to deeply connect with this audience. Most industry ads lacked a personal touch, so I proposed a bold move: have the CEO wear his white coat instead of the customary suit. This decision aimed to establish immediate trust, leveraging the inherent credibility of healthcare professionals. It was a departure from the norm, a risk in an industry accustomed to a certain formula.

The outcome? The AD became XSITE’s best-performing one, generating an outstanding 100+ new leads and surpassing $500K in revenue. This success not only highlighted the power of thinking outside the box but also underscored the importance of aligning marketing strategies with a business’s unique identity. It was a deeply rewarding experience to witness a calculated risk transform into a substantial reward, reinforcing the notion that authenticity and relatability are formidable tools in marketing.

We’d love to hear a story of resilience from your journey.

In the face of the challenges posed by the COVID pandemic, my resilience took the form of strategic pivoting and leveraging my marketing and technology skill set to build a business that addressed the pressing needs of the time. Enter BIPP (Business Infection Prevention Partners), an initiative my partner and I launched.

BIPP was not just an online course; it was a comprehensive solution for businesses navigating the uncertainties of the pandemic. The course provided training for employees on current pandemic protocols, equipping them with the necessary tools to ensure safety for themselves and their clients. Accessible 24/7 and compatible with various devices, the course offered certification upon completion of the final assessment.

But our commitment didn’t stop there. We forged partnerships with local businesses in Marietta, offering a range of services including covid officers/managers staffing, covid testing, PPE, workspace modifications, and thermal scanning.

The impact was significant, with clients such as Cobb County Tax Commissioner Offices, Cobb County Senior Centers, Blue Skye Exhibits, Manely Law Firm, and more benefiting from our tailored solutions. This journey was a testament to adaptability, resilience, and the ability to use innovation to respond to the evolving needs of the community during challenging times.

Contact Info:

• Website: https://www.itsmacey.com/
• Linkedin: https://www.linkedin.com/in/maceypricebelter/
• Other: Book a call with me: https://link.anndavismedia.com/widget/bookings/anndavismedia