We recently connected with Laurel Mintz and have shared our conversation below.
Hi Laurel, thanks for joining us today. Before we get into specifics, let’s talk about success more generally. What do you think it takes to be successful?
Being successful is a state of mind. As entrepreneurs, we move the goal post often meaning we hit one success goal and we move onto the next, so part of being successful is about celebrating the wins big and small and not just moving onto the next.
I also think success has to be well-rounded, meaning you can’t just be successful in one area of life at least for me. I have to be as successful in my personal and philanthropic lives as I do in my work.
In terms of what it takes to be successful it’s really not brain surgery. It’s about consistency and showing up. I have had just as many bad days and failures as someone who might not be considered successful, but I don’t let those things stop me. I keep putting one foot in front of another and keep moving forward.
At the end of the day success should be measured in how many lives you touch and make better.
Laurel, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I’m a reformed attorney with a J.D/M.B.A from Rutgers University. I was inspired by the innovative consulting work I executed early in my career with prestigious brands like Public House Restaurant Group, Bassett Furniture and Julie Hewett Cosmetics. But I knew I wanted to play bigger. Now it’s over a decade later, and I’ve created an agency serving both start-ups and blue chip global brands like Facebook (Meta), Verizon Digital Media Services, PAW Patrol and Zendesk. My favorite saying is “figure it out, get it done” (or FIOGID) and that’s exactly what’s brought the agency top talent and accolades since 2009.
I also sit on the Board of Directors for NFTE (Network for Teaching Entrepreneurship), the Women Founders Network, and the UCLA Restaurant Conference. I’m a mentor for The Women’s Global Leaders Initiative and advise LAVA (Los Angeles Venture Association). I also wrote a weekly Inc. Magazine column for three years appropriately entitled “On Brand.” Now my published work can be found in Entrepreneur, USA TODAY, The American Marketing Association and C-Suite Quarterly Magazine. My team and I have won the W3 Silver Award for the PAW Patrol Road Patrol campaign, the Patrick Soon-Shiong Innovation Award, the LABJ Women in Business Award, Comerica and LA Lakers’ Women’s Business Award, and others.
When I’m not wowing clients with amazing creative, you can find me with my husband cuddling our fur babies Miso and Twizzler (food obsessed much?), or testing out a new recipe in the kitchen with a good glass of wine, of course.
About Elevate My Brand
At Elevate My Brand (EMB), we exercise a strategic digital and experiential marketing methodology that provides innovative, creative marketing solutions. Our team specializes in elevating both business-to-consumer (B2C) and business-to-business (B2B) brands in garnering the attention and exposure they deserve within their niche markets, regardless of their size or stage of operational growth. As an award-winning WBENC certified agency, it’s our mission to develop and execute perfectly tailored marketing initiatives for brands who share our values, our vision and our passions.
Does your business have multiple or supplementary revenue streams (like a ATM machine at a barbershop, etc)?
I’m excited to say that we have launched a spin off of EMB called Fabric VC. Fabric’s mission is to weave together diverse founders with the funding they need and deserve. Our experience matched with our inspiring diverse-run portfolio companies will elevate and support the need for diversity, equity and inclusion in fundraising. Doing great things together by investing in companies doing great things in the world.
The time is now.
Can you share one of your favorite marketing or sales stories?
We had the opportunity to pitch a medium-sized law firm. It ended up that they simply didn’t have the budget to hire us for what they truly needed which was a bummer. But, I pride myself on building and maintaining relationships, so when I got a call from the CRO a few months later, I was thrilled to hear she had gone to a billion-dollar firm and now had the budget and desire to work with us. I think the story shows the value and importance of both relationships and knowing your worth, and also that the things, clients, partners, money, etc. that are meant to be yours will be.
Contact Info:
- Website: [email protected]
- Instagram: @laurelmintz
- Linkedin: https://www.linkedin.com/in/laurel-mintz/
- Twitter: @elevatmybrandla
- Youtube: https://www.youtube.com/channel/UCBHUw5ef2hKVzgQO8xQdzbQ
- Other: blog: https://www.elevatemybrand.com/blog