We were lucky to catch up with Mirna Lovo recently and have shared our conversation below.

Mirna, thanks for taking the time to share your stories with us today Do you manage your own social media?

I manage all of my social media accounts, for both businesses. Marketing, and promoting are 2 very important factors when it comes to being a successful business owner.
The results are always astonishing, keeping up with content everyday, and letting the world know my businesses exist.
It’s very time consuming as I am working towards soon creating content with more content creators, but allowing my content be shared, edited, and made in the way that is eye catching for myself, my clients and new potential customers get engaged and experiencing my clients word to mouth as well.

Mirna, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Hello! My name is Mirna Lovo.
I am a mother and entrepreneur.
I own 2 businesses and am a mother of 2.
The day that my life changed was when I became a mom at the age of 19, clueless to what I would make of myself besides just a mother. I felt myself letting go everyday due to a new identity I now had and feeling less and less as a individual.
I had an epiphany one day and thought about business, running my own schedule and still being able to continue raising my son from home.
I opened an online boutique that I ran for 2 years. The boutique wasn’t as successful as I thought due to marketing and inventory.
Although that didn’t take off, what definitely did was my next business after I applied all the knowledge I gained from my previous into it. I learned marketing tips, marketing platforms, editing skills, taking on more education for myself and nonetheless new risks.
I opened Pearly Whites Mn, January of 2022.
It had taken 5 months before I got my first client who found me from google, tooth gems and teeth whitening are new in our beauty industry. Especially trendy and attracting to our era and age.
The few clients I would get, I made sure to always make content, promote, using every social media outlet to make sure my business name was heard of.
Posting and posting and posting was all I could do, otherwise no one would know I exist. Later as my clients began sharing word to mouth, I began getting more followers and engagement on all social media outlets, google, tik tok and more I began to grow.
This year of 2023 Pearly Whites Mn really took off after my interview with Startribune in Minnesota. I began meeting new business owners and met more connections. Clients began sharing my brand more and more each week to almost every time we now post.
In the beauty industry Tooth Gems are a service that may last up to 3 years with hygienic care.
Our teeth whitening results have became better over the past year since we now have perfected our skills when it comes to each session. We begin with a stain remover cleaning along with our sensitive teeth whitening gel. We offer 60 minute sessions to 90 minutes as well. Our consultations are in person at every scheduled appointment, leaving every client with no worries and concerns.
At Pearly Whites Mn, we believe our name says it all. This is where we style your smile!

We’d love to hear the story of how you built up your social media audience?

Building a social media platform for your business may get hectic but it definitely pays off. Everyone starts with no followers and audience but uploading eye catching content is a big factor.
Downloading some editing apps and updating your phones camera quality helps when it comes to editing your content.
Posting fun facts, fit’s, aftercare, what to expect( for your clients to read along and engage. Creating reels and tik toks with trending audios and creating your own voiceovers. When you think of your business THINK BIG, imagine it as a big corporation. How do they run their businesses, and how should you apply that to yours? The whole goal is to grow your platform and run is like any other business. If you don’t post about it everyday, no one will know it exists.
Social media is just one of the many ways to promote and market. It takes time, patience and creativity to post everyday.
But, the more you do, the more it’ll pay off.
Although I wasn’t getting many likes or engagement it didn’t discourage me from continuing to post everyday and create my own content, whether it was videos of myself cleaning my office, prepping for my appointments, creating new designs on my dentures, or fun facts!
The more I gained clients, the more I started getting engagement. The more everyone started sharing and showing us more love and support.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

Education is always the way to go. I have bought many ebooks in the past on how to start your own business. I’ve watched marketing videos, short classes online. I have shared discussions with other successful business owners and taken tax classes with my accountant. Taken marketing classes with my SEO, The more knowledge the better. Social media as today, has more gateways and tips on growing your business and opening your mind to patience and trusting the process.

Contact Info:

• Website: https://pearlywhitesmn.org/
• Instagram: https://instagram.com/pearlywhitesmn?igshid=MzRlODBiNWFlZA==
• Facebook: Pearly Whites Mn
• Yelp: Pearly Whites Mn
• Tiktok: @PearlywhitesMn

Image Credits
Photographer for all of our uploaded photos were taken by: https://instagram.com/lainusphotography?igshid=MzRlODBiNWFlZA==