We caught up with the brilliant and insightful Ang Klippel a few weeks ago and have shared our conversation below.
Ang, thanks for taking the time to share your stories with us today Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
I’ve been a master esthetician for 18 years and what I’ve seen popular in the industry are day spas where it’s very relaxing and you get a facial or medical spas where you get a medical grade treatment, bought. You are not laying on a comfy, cozy, warm bed. You’re laying on something that’s like in your doctor’s office with wax paper. What I have done is combine the two where people come and enjoy comfy cozy luxury and spa add-ons but with medical grade results.
Ang, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I was a computer tech right when y2k happened in 2000 and I was training the military and public school teachers how to use electronic whiteboards. My boss was quite difficult to work with. I ended up on anxiety medication for the first time in my life because of him. At the same time I had started receiving spa treatments and I was seeing great changes in my skin so I decided I wanted to have a complete change of careers and help people with their skin instead of helping people with their computer equipment.
I have used my experience as a computer tech analyzing every small detail and fixing it in my esthetician practice. One of the most important things about helping people with their skin is getting a really good consultation and really knowing what’s going on and how to make changes in the skin. But I also add the twist off offering a luxury setting instead of a medical setting.
When I decided to go to esthetician school, Utah was the only school that had a master program. So I moved to Utah because I wanted to be the best of the best. I actually moved back to North Carolina where I learned how to treat black skin and other skin of color clients .You just don’t see that much in Utah. So now I’m back in Utah and teaching hundreds of students how to treat black skin because they deserve good treatments as well. Their skin can be quite sensitive and they can pigment much easier than others and I love that I have found a niche in helping people improve their skin no matter their race or sex.
Can you tell us about what’s worked well for you in terms of growing your clientele?
Right now I see a lot of estheticians saying that they are very slow. Many are having to close their businesses because they don’t have enough clients. But I continue to see steady growth with my clients because I have combined correction with spa luxury. I just don’t see many people doing that. I also am posting very real before and after pictures of clients results and that’s what people want to know. They want to know what’s in it for me. What can you really do for my skin? And words only go so far. You have to show clients what you can do for them and that has been one of the best things for me growing my clients.
My second largest client group is actually estheticians. We counted for a bio on my web page over a year ago and I was around 2,000 students taught. I love teaching estheticians my secrets because I have absolutely zero competition. People buy YOU. They want your magic sauce and the way that you do it.
Do you have multiple revenue streams – if so, can you talk to us about those streams and how your developed them?
The first and most magical thing about me is that I’m a master esthetician with a corrective and luxury spa with hundreds of clients.
Number two I teach estheticians advanced classes like microneedling,dermaplaning, advanced chemical peels, manual lymphatic drainage, how to treat skin of color, treating acne and that has definitely been a big bonus in my business.
And number three. I am a rep for several companies promoting really awesome aesthetics equipment to estheticians. I only promote companies and machines that I feel are a great product at a great price.
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