Alright – so today we’ve got the honor of introducing you to Ramona Meghdadi. We think you’ll enjoy our conversation, we’ve shared it below.

Ramona , thanks for joining us, excited to have you contributing your stories and insights. Almost every entrepreneur we know has considered donating a portion of their sales to an organization or cause – how did you make the decision of whether to donate? We’d love to hear the backstory if you’re open to sharing the details.

This year I collaborated with the Lise Watier Foundation based in Montreal. I created a Men’s bracelet custom designed for their annual event. These jewels were gifted to their VIP guests, hence donated for a great cause; helping and supporting women get back on financial track. I was truly proud to give back to my community and it was a first time supporting their cause and it was a true success.

There is another cause that I hold very dear to my heart which is breast cancer and I have been collaborating with the Pink in the City Foundation since 2 years. I have also created the Hope Bracelet from RM KANDY where a portion of sales is donated to their cause all throughout the year not just for the month of October which is focused on raising awareness for Breast Cancer. Each year, we come together as a community, businesses to give back to this cause and it is such an honour and treat to be a part of this and to give back to women who truly need the support.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

RM KANDY is more than just a jewelry brand; it’s a reflection of my passion for high-quality, sustainable, eco-friendly affordable custom jewelry that’s designed for those who appreciate fashion and the art of accessorizing. The jewelry pieces are carefully crafted to not be reserved for special occasions alone but to be worn and cherished in your everyday life.

I believe that fashion and style should be accessible to everyone, regardless of their age or background. I have made it a mission to create jewelry that instantly elevates your look and makes you feel your best, whether you’re wearing a casual attire or dressing up for a special event. There’s nothing more beautiful than feeling confident and radiating your unique shine.

RM KANDY jewelry is designed to be versatile, to complement your personal style, and to make you stand out in the crowd. Fashion is a form of self-expression, and the pieces are here to help you express your unique personality and taste.

What sets RM KANDY apart is the constant commitment and attention to detail of using high-quality materials without the high price tag. We’re dedicated to creating pieces that not only look stunning but also stand the test of time. RM KANDY jewels are made to be affordable, so you can enjoy luxury without breaking the bank.

Moreover, RM KANDY has a deeper purpose, rooted in the idea of giving back to the community supporting causes that are close to my heart, and I believe in the power of jewelry to make a positive impact beyond just aesthetics.

In essence, RM KANDY is a brand that’s all about style, substance, and making a statement, not just in fashion but in life. The jewelry is designed to make you feel stylish, unique, and confident, and it’s created to empower you to express your individuality every single day as life is a gift and each day is a great day for us to choose to shine.

How’d you think through whether to sell directly on your own site or through a platform like Amazon, Etsy, Cratejoy, etc.

For now, my primary focus is on my website as the central platform for RM KANDY. Building and maintaining a dedicated website has allowed me to establish a strong online presence and engage directly with my audience. It provides me with the creative freedom to showcase my jewelry and brand in a way that aligns with my vision.

One of the key advantages of having a website is that it allows me to maintain full control over the brand image, customer experience, and product presentation. This control is essential to ensure that the RM KANDY experience aligns with our commitment to quality, style, and personal connection with our customers.

I believe that trust is paramount in e-commerce. By owning and managing my website, I can provide a seamless shopping experience and maintain direct communication with my clients, which helps in building trust. Being able to stand behind the product and service is a top priority for me, and having a dedicated website allows me to ensure the highest level of quality and customer support.

In the future, as I continue to grow and scale the brand, I may consider expanding to other e-commerce platforms such as Amazon. These platforms can indeed help attract new clientele and offer additional avenues for sales. However, my current strategy is to first establish a strong foundation through my website and social media platforms. This approach allows me to refine my brand identity, grow a loyal customer base, and ensure that RM KANDY is recognized for its authenticity, individuality, and originality.

Currently, I serve both B2C (business-to-consumer) and B2B (business-to-business) clients. I’m actively engaged in partnerships with other businesses, expanding my professional network, and connecting with specific influencers to boost the brand’s recognition and enhance the reputation and trustworthiness of RM KANDY.

When the time is right and the brand has expanded to larger markets, I’ll carefully consider the pros and cons of utilizing other e-commerce platforms. Each platform has its own set of advantages and challenges, and the decision will be made in alignment with the brand’s growth goals and the need to reach a broader audience. Ultimately, the priority remains offering high-quality products and services while maintaining the trust and loyalty of our customers.

What do you think helped you build your reputation within your market?

What has played a significant role in building RM KANDY’s reputation within the market is the unwavering commitment to quality. We prioritize the use of high-quality materials in every piece we create, ensuring that our jewelry not only looks beautiful but also stands the test of time. This dedication to quality has been noticed and appreciated by our customers, and it has created a strong foundation of trust and satisfaction.

Additionally, our customer-centric approach has been instrumental. We aim to not only meet but exceed the expectations of our clients. We listen to their feedback, address their needs, and strive to provide outstanding customer service. This commitment to putting our customers first has led to positive word-of-mouth recommendations and repeat business.

Our focus on authenticity and individuality is another distinguishing factor. RM KANDY is not just about selling jewelry; it’s about celebrating uniqueness and personal style. Each piece helps people express their individuality. This message has resonated so far with our audience, and it has allowed us to connect with customers on a personal and emotional level.

And, importantly, the authentic Google reviews from our satisfied customers have been a cornerstone in strengthening our brand’s reputation. These reviews provide social proof and reassurance to potential clients, and they help us showcase the real experiences of those who have engaged with RM KANDY. This has been invaluable in building trust and credibility within our market.

Contact Info:

• Website: https://rmkandy.com/
• Instagram: https://www.instagram.com/rm_kandy/
• Facebook: https://www.facebook.com/rmkandy
• Linkedin: https://www.linkedin.com/in/ramona-meghdadi-21357b/
• Other: TIKTOK https://www.tiktok.com/@rmkandy?lang=en

Image Credits
https://www.facebook.com/amadou.kane https://www.instagram.com/amadoukanephotos/?hl=en