Deviating from industry norms is one of the most common characteristics we’ve seen among highly successful brands and professionals and so we’ve asked some brilliant folks to give us real life examples of how they do things differently from the industry standard.

Bryson Roberts

Choice Jewelry is not your average jewelry store in a couple ways that diverge from the jewelry industry. Read more>>

Jennifer Wagner

Une Forme is unique in the world of apparel, as we actually make each piece to order in-house, right here in Los Angeles, and each order is shipped within two business days. There are so many sustainable benefits to this. By producing only what is necessary, less ends up in the landfills and less energy and materials are used for production, as we are not over-producing. Read more>>

Doug DeLucca

In general, the automotive repair industry does not follow a set of standards. Your experience will typically be very different depending on which auto repair facility you go to. At our independent repair facility, we hear a variety of stories from our clients regarding their previous experiences. Read more>>

Taryn Luquin

When I first created my sunless product line back in 2007, I told myself that I didn’t want to be like everyone else who had a sunless tanning solution, I wanted my products to be better therefore I took sunless tanning to a new level and added anti-aging ingredients in them because let’s face it, we all want to take care of our skin and keep it looking young and healthy. That’s where Paradise Sunless & Beauty was created, clients are not just getting a spray tan but are getting a skin treatment as well. Read more>>

Steven Brewington

We believe happy staff equals happy guests, so our first priority is to creating a team that feels cared for and appreciated. We are a family owned and operated company with the goal of welcoming not only guests, but our employees into that larger community. When you’re here, our motto is “our farm is your farm,” and that starts with our people. Read more>>

Lola Khoram

The modern industry standard in coffee is a loud sense of authority amongst all mere coffee shop goers. To order a coffee at a local LA spot is to feel as if you yourself are the burden. It is to feel as if you are asking a great favor for this poor beautifully dressed barista. Little Miss cuts all industry standards from immediate glance at the 60s orange store front and eclectic trinkets lining the walls. Read more>>

Kari Groen

One thing I am very passionate about is travel. I absolutely love getting to explore new places, and it has always been a goal of mine to somehow combine my love for photography with my love for travel. And so an idea was born- about a year ago, I launched my bucket list deal. Read more>>

Lian Bruno

When I first stepped into the world of herbalism back in 2014, it was a world draped in natural dyed linens smelling of homemade deodorant, dappled in golden hour sunlight peeking over a homestead garden. It was about sipping herbal tea, slowing down, and knitting by beeswax candlelight. Read more>>

Jazmyn Bias

I started UnBiased Skincare with a vision to be different from any other Medical Spa in this industry. Being that this is somewhat a flooded industry as beauty brands and influencers grow, I knew it would be a little difficult to be “different.” At UnBiased Skincare, we always put the clients needs first and foremost. What this industry tends to lack, is the actual care it takes to give to your clients. Read more>>

Devon Wegman

At DGI, we take pride in bringing an organized and professional approach to the messy and complex world of design and construction. We know that our clients are busy professionals, so we make it our job to consolidate complex information into digestible and succinct deliverables. Read more>>

Andrea Guendelman

Many of the HR tech heavyweights (think LinkedIn) help companies build bigger hiring pipelines. But the pipelines still leak. In fact, bigger pipelines may leak more. In other words, Read more>>

Tarek Anandan

There’s a quote about the modern business model that goes something like “if you’re not paying for the product, YOU are the product”. It means loosely that the business is making money off of you. For example, by using Facebook, Instagram, Google etc, you are giving the companies that run those services valuable insights into your life — how you shop, what you’re interested in etc. Read more>>

Olga Evtereva

Our soap-making brand stands out in the industry due to our specialization in crafting beautiful soap bouquets and unique soap figurines. We pay special attention to design and details in our products, making them truly one-of-a-kind. Unlike standard soap items that are typically produced in simple shapes and packaging, our soap bouquets and figurines are not only functional but also serve as wonderful gifts and decorative pieces. Read more>>

Andrew Persaud

In the digital marketing space, traditional strategies often come as one-size-fits-all solutions, that disregard the unique needs of businesses in the SMB Market. I realized that what the landscape actually calls for is a more holistic and integrative approach, one that customizes marketing solutions to match the specific requirements of each business – meeting them where they’re at, and scaling with them as they grow. Read more>>

Yuliya Stepanov

Aum studio is a multifunctional studio that offers yoga, dance, meditation, pilates and sacred geometry art classes. In addition, we offer a variety of transformational events on the weekends. We offer childcare during our evening hours so that parents can have a peace of mind while they are taking care of themselves. Read more>>

Krysten Mabry

YogaStrong is the ONLY specialty studio in the Houston area that specializes in mental health, chronic pain, and weight loss. As a specialty studio, we do things differently than any other studio starting with our personalized attention and guidance. When you book a free consultation with us we meet with you one-on-one give you a tour of the studio and discuss your general goals. Read more>>

Christian Johnson

While obtaining a loan for a new home may seem as simple as buying a new pair of blue shoes, the guidance, structure, and financial planning portion of buying a home is often overlooked. What tends to be the focus of mortgage shopping is the Interest rates and Fees, when much more money can be saved or grown by proper structure, leverage, and management. Read more>>

Deborah Field

We present ourselves to the community as a small, creative, approachable print and design shop. We offer discounts to non-profits, friendly prices to artists, give to Friends of Trees, use recyleable energy to run our presses, and have a line of paper goods called Scrappy” made from our paper scraps. This is one of the things I am most proud of! Read more>>

Tiana Lee

I don’t care what’s popular. I care about celebrating the soul and how I can help it breathe fresh air, be safe, and aid the mind in accepting authenticity,ridding itself of societal stereotypes and self-limiting beliefs. Read more>>

Andrew Tormena

My company deals with all jobs from fireplace mantles to full commercial build outs and upfits. An industry standard that I see a lot is in kitchen cabinetry. Most cabinet kits that you get from big box stores or even more selective wholesale online sites only offer certain size cabinets. Read more>>

Brittnee Scott

One of the things that I spend a lot of time focusing on is building subcontractor relationships in the government contracting space. I think a lot of focus is put on winning these mega big contracts but in reality that is the reason why contracts are going to the same “prime” vendors year after year. Subcontracting can be a game-changer for small businesses. Read more>>

Brittany Meister

Working in the wedding industry, you will always form close knit relationships with your clients. Working with them in the season of one of the most important times of their lives is an honor to us, and we hope to make the experience leading up to their wedding day fun and as stress-free as it can be. One thing different Heirloom Design & Co. offers their clients is experience in different areas apart from planning. Read more>>

Sophie Bee

Our mission is to make high-ticket coaching accessible for low-ticket prices with no upsells. … Which goes against the traditional low to high ticket ascension model you most often see in the coaching industry. Read more>>

José Ruiz

At Loaded Cafe we believe that we know what it takes for that first bite. Each plate has been made from scratch. We offer Asada Chilaquiles, Enchilada Plate, and Chorizo Torta. On the traditional side, we have classics like the Biscuits Sausage and Gravy, Brioche French Toast and Crepes. We have a variety of drinks like our Agua Frescas trio, Concha Shakes and our famous Cake Shakes. Read more>>

Katy Wistrom

What we strive for with every appointment is to make each and every one of our clients feel like they are the most important person that has been in the spa, no matter what they’re coming in for. In order to do that, our client’s get our time and you don’t always see that in a corporate or chain setting. Read more>>

Felicity Hendricks

Modern Colonics is known for being different than most small businesses. Most people looks at me like I’m crazy when I explain to them what it is that I do for a living. And that is okay because I would probably do the same thing if I were on the outside looking in! Read more>>

Ashley Timmons

Absolutely! I take pride in offering a unique approach to floral design that sets me apart from the industry standard. One of the key factors that distinguishes my work is the invaluable experience I’ve gained by traveling and learning from the best professionals in the field. This exposure has enabled me to bring a higher level of expertise and a fresh perspective to every event I handle, ensuring top-quality work in all aspects of my floral designs. Read more>>

Denny Meints

The housing industry and the economy at large have been pinching US consumers hard since 2020 and building has not been the least affected industry in our post-COVID world. One way we’ve elected to protect homeowners and provide peace of mind is providing every homeowner with a Guaranteed Price contract. This means, that no matter the external pressures on the ecomony or labor, we will not change our contract price for your home remodel or custom build. Read more>>

Juan Ferron

Most recording studios focus on one thing at a time. They either just record, or just mix or just master music. They can do it all but they will charge for each one independently or you might have to make different sessions for each part of the process. Read more>>

Brandon Lee Anthony

I am a student of Barbecue. I research what are the best cooking methods for any meat or vegetables on a smoker. I have discovered different herbs that I can infuse with my wood while cooking to enhance the smoke flavor. This gives the meat and vegetables a unique taste once it penetrates. By developing this style “Lee’s All in One BBQ “ has become one of the best . Read more>>

Dana Donofree

Before founding AnaOno, my journey began with a search for a mastectomy bra following my cancer diagnosis. However, the options I encountered were far from appealing—utilitarian, matronly, and certainly not designed with an ounce of sensuality. As I delved deeper into my quest, I realized that the styles available were predominantly showcased on models with intact, naturally beautiful cleavage, a stark contrast to the reality I and many others faced. Read more>>

Emma Page

Tipping has been the standard practice in hair salons for what seems like forever. I mulled over the idea of doing away with tipping for about a year before I applied it in practice. My clients were shocked, and my peers were confused! Read more>>

Mere Abrams

We call ourselves a brand for the human being, and as such, we set out to create a fashion company where gender diversity is humanized and celebrated. Our goal is always to make the wearing of gender-affirming underwear and clothing feel fashionable and to create a shopping experience that allows people to feel seen and held instead of fetishized or medicalized. In the past, gender-affirming garments were predominantly DIY projects, products of medical companies, or found in s*x shops. Read more>>