We caught up with the brilliant and insightful Brittny Johnson a few weeks ago and have shared our conversation below.
Hi Brittny, thanks for joining us today. How did you come up with the idea for your business?
At my core I’m a DIY kinda girl. I think I can do everything well and trust me I’ve tried. However, in reality I’m good at certain things and I’m great at others. Which lead me into making DIY products more than 10 years ago. It was fun and it allowed me to see chemistry in real time. Making products and my passion of serving the needs of others. Lead me to creating Trades of Brit! Trades of Brit was created based on a need. We started making natural soap, but I knew Trades of Brit a doing to be more than just a soap business, because I want to nourish your skin from head to toe. This, Trades of Brit is a natural body care business built from my trades, the things I’m great at, my chemistry education, my love for natural products, my desire to cater to people and my love of my family!
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers?
Hey! I am Brittny, I have my masters degree in chemistry from Howard University. When I was working on my Masters degree and a previous internship, the focus was on Organic chemistry and Green Chemistry. I loved the idea of providing safer and environmentally friendly practices. These ideas never left my spirit. When I started creating products, I loved the idea of using environmentally friendly products and unrefined ingredients.
How’d you think through whether to sell directly on your own site or through a platform like Amazon, Etsy, Cratejoy, etc.
I started Trades of Brit on Etsy, because it was the best choice for us at the start of our business. However, now we primary use our website (www.tradesofbrit.com) and we still keep our Etsy page, but it is not our primary Ecommerce platform.
Any advice for growing your clientele? What’s been most effective for you?
Our markets! We meet so many amazing people and they get an opportunity to test our products!
Contact Info:
- Website: www.tradesofbrit.com
- Instagram: @tradesofbrit
- Facebook: www.facebook.com/tradesofbrit