We were lucky to catch up with Eric Ruiter recently and have shared our conversation below.

Hi Eric, thanks for joining us today. Do you have a hero? What have you learned from them?

Wim Hof (the iceman).

He was the guinea pig for all the research and studies that have come out, showing how cold water therapy and breathwork can save so many lives like it did mine.

I was in a very dark place in my life where my whole day was filled with back pain and I didn’t think I had a way out of it.

After learning and trying ice baths, my family and I saw how it completely transformed my way of living and life forever. I can now do things I thought I’d never be able to do again.

Eric, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

The icebath trend has really exploded and so many people are catching on to the benefits of it.

I work with clients and friends to show them how they can take that mental discipline and incorporate it into their lives as well. The success stories have really made all of the hard work I’ve put into “Eric In Da Cold” worth it.

I help to promote multiple brands who have the same love and passion for cold water therapy and health that I do.

If you are struggling with mental health, anxiety, pain, depression, then I’d love to schedule time with you to go to a cold river or one of my various cold plunges to and show you how you can incorporate it into your own daily routine. Wim is in the process of testing the science of cold water therapy and shrinking cancer tumors. Cold water and breathwork I believe are going to play an important role in the health and wellbeing of humans moving forward. This is natural and the benefits are just amazing.

Can you open up about how you funded your business?

I started doing ice baths when it wasn’t all over the internet. So when people saw a video of me breaking up the ice in the middle of winter to take my daily ice bath it a bit shocking and my Instagram and TikToks started to to be shared and the followers started exploding. I then started generating revenue from both social platforms that turned into sponsorships, and I became an ambassador to some really cool brands like IceBarrel, HavinaColdOne, and Overland Sauna to name a few.

Overland Sauna sent me an amazing outdoor travel sauna which I like to incorporate into my business. We can schedule a time at a lake or river and have that sauna to warm up in after. The contrast therapy does wonders for your body.

Can you talk to us about manufacturing? How’d you figure it all out? We’d love to hear the story.

I haven’t yet but this is definitely in the future. The market for cold plunges is definitely growing and I have some really “cool” ideas on how to allow people to have an icebath year round without having the need to go and buy ice daily like I used to do.

The benefits should definitely be taught at a younger age so people have a tool to go to when they are needing some help. Soon I hope to help high school sports and people of all ages with not both their physical health but mental as well without breaking the bank.

Contact Info:

• Website: ericindacold.com
• Instagram: Eric_in_da_cold
• Facebook: facebook.com/eric.ruiter.18
• Linkedin: https://www.linkedin.com/in/ericruiter
• Other: Brands I work with- linktr.ee/ericindacold TikTok- Eric_in_da_cold