Hi Laken, thanks for joining us today. Often outsiders look at a successful business and think it became a success overnight. Even media and especially movies love to gloss over nitty, gritty details that went into that middle phase of your business – after you started but before you got to where you are today. In our experience, overnight success is usually the result of years of hard work laying the foundation for success, but unfortunately, it’s exactly this part of the story that most of the media ignores. Can you talk to us about your scaling up story – what are some of the nitty, gritty details folks should know about?
Scaling up for LA Creative took a lot of time and research. It took a few years before we could build our solid team and master the creative that we believe is best for our clients and their guests. We believe that content and graphics is the perfect match to enhance the quality of our business. We spent a lot of time on social media marketing and web design. In the beginning, social media ads were very challenging to learn the perfect ad for different industries, but it all worked out to create a very well-rounded company geared towards all industries. The first two years were spent on trying to generate payroll and, with Covid and the different challenges, it was very difficult. Companies should never stop growing and advancing. Financials and branding is the new focus for our company, and we will continue to scale up!
Laken, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
I am the founder of LA Creative Marketing, an entrepreneur, a business owner/strategist, a proud New Orleans resident, and a travel enthusiast. As a graduate of the University of New Orleans with a bachelor’s degree in marketing, my career began in commercial/residential property management and retail. However, owning my own business was always the end goal for me. So, I poured my heart and soul into building a marketing business and, now, own my own online clothing store. Both have given me the tools to master the concept of sales and have further fueled my passion to help others accomplish their goals as well. Focusing on helping them improve their bottom line while crafting creative solutions to meet their needs, I specialize in developing strategies to bring business owners’ lifelong dreams to reality. I have experience in a wide variety of industries ranging from beauty and fashion to software development and everything in between.
Our mission is to grow your business with extraordinary content mastering your industry through creative design and development making marketing easy for you! We specialize in any industry and we allow you to create your own marketing strategy! We offer social media services with the best content strategy, business strategy consulting, professional graphic designing, and website development. Our search engine optimization team will have you optimizing quicker than you can imagine! Our goal is to simplify the marketing and business process, so you can focus on the business operations and answering your leads!
We’d love to hear the story of how you built up your social media audience?
My biggest advice would be to focus on writing good copyright and providing clear content. We grew our social media presence organically by focusing on these two strategies. These strategies can really go a long way. We also believe that your online presence is to beat the numbers of your competitors and to generate leads. Don’t allow social media to consume your business strategy. Stay focused on the two reasons business owners use social media.
Can you open up about how you funded your business?
I believe it is important to put in the work in the beginning. The best companies grow from the ground up, and once that first sale has been achieved, it’s smart to reinvest in your passion. Business owners will have to wear many hats in the beginning, but the hard work always pays off. Keeping your balance is my motto in finances and business strategies.
Contact Info:
- Website: https://lacreativemarketing.com/
- Instagram: https://www.instagram.com/lacreativemarketing/
- Facebook: https://www.facebook.com/lacreativemarketing
Image Credits
Wesley Mannino & Andrew Alwert